We are happy to inform you that AdIQuity has launched its Real Time Bidding (RTB) exchange for Mobile Ads. This places AdIQuity alongside a select group of global mobile RTB exchanges, and the first mobile RTB exchange from Asia.
AdIQuity helps media buyers to acquire quality mobile traffic across the world. The RTB platform allows to buy impressions which they really need. The platform enables media buyers to bid for the impression in real time and allow them to price it dynamically based on the suitability of the impression to their need.
AdIQuity transacts 9+ Billion ads /month across 1500+ publishers, and 220+ countries from APAC, America, Europe, Africa and South America.
The true crux of AdIQuity’s RTB platform lies in its sophisticated capabilities to take auction based decisions. It allows Media Buyers to bid in real time through RTB bidders for precisely defined individual ad impressions ‒ leading to better ROI. The auction based approach combined with richer sharing of data allows Mobile Publishers get the best revenue realization from their mobile traffic.
“AdIQuity RTB platform is a testimony to our continued endeavor to make the mobile ads marketplace more efficient and attractive for our partners – both on demand and supply side. We are extremely happy to see our partners share our excitement on the possibilities that AdIQuity RTB exchange brings about. AdIQuity RTB exchange combined with the optimization platform offers a compelling proposition for publishers and media buyers across the spectrum” said Anurag Dod – CEO, Guruji.com.
Real Time Bidding has already taken rapid strides in the online display industry, and is expected to replicate a similar success in the mobile advertising space as well.
AdIQuity RTB platform is based on the globally accepted Open RTB protocol, and allows a range of participants both on demand and supply side for both mobile web and mobile app inventory.