The Mobile ad mediation platform by Adiquity
As a App developer/wap site builder, you face the constant challenge of finding the best method of generating the highest revenues for the impressions you get on your apps and wap sites. Since having your in-house sales team is not feasible for majority of the mobile publishers; you would most likely find yourself talking to mobile ad networks that can help you monetize your ad inventory. You may not know but the advertisers are often interested in buying specific segments of inventory (like combination of country, carrier and handset) to pay the premium price for your impressions. It then depends on the ability of your ad-network to capture these parameters from your ad requests and sell the specific segments to several different advertisers/ad-partners to get you the best price for your entire inventory.
Obviously not all ad network can do a good job in this complex and competitive task. This is the very reason why you find that even some of the popular ad networks struggle to give their publishers a healthy fill rate. This typically leaves about 50% of your ad inventory un-sold.
AdIQuity is one of the very few platforms that has partnered with 80+ large ad sources across the globe to ensure that we have one of the widest demand pool in the industry. Using the latest country and handset detection algorithms and by partnering with various carrier providers across the globe, we can map the user at the best possible detail as accepted in the industry, thereby to match the revenue expectations of the developer.
Adiquity’s global ad sources include niche country type, mobile content type and platform type ad networks, includes mobile ad agencies and an RTB exchange inviting major DSP’s to bid for the supply side inventory. The multiple partnerships promise good rates and high fill-through’s.
If you are a large mobile publisher; you may probably have your own sales team and/or may have been working with few ad networks already. However you are still challenged with optimizing your inventory to share it across your multiple ad sources such that it gives you maximum ad revenues. You often find that while this may give you high CPC/CPM rates for part of your inventory; you still do not have the required fill rate. Well, we have an answer to your problem.
AdIQuity offers a solution that helps you to not only optimize your inventory across different ad sources but also helps you ensure, you get close to 100% fill rate with best possible rates. The solution is the mediation platform (AdIQuity Plus), that enables you to create/manage ads from your direct sales team, integrate and manage your direct ad network accounts and also benefit from Adiquity’s relationship with multiple ad partners. The platform works seamlessly over all your mobile properties whether apps on different platforms or your Wap sites. Together with your ad sources and AdIQuity’s global ad partners you can expect the best of both worlds.
Key features of AdIQuity Plus:
- Ad network management
- Ad server
- Management of Premium and Remnant inventory
Ad network management
If you are a large publisher or app developer; you often prefer to partner with a few ad networks and establish a direct relationship with them. Adiquity Plus mediation platform will help you easily onboard your direct ad network accounts with minimal technical configuration and be able to mediate in a few clicks. We will thereafter directly fetch the ads from such partnered ad networks saving you the hassle of any technical effort. The platform will also offer you an extensive UI to manage the direct ad network relationships. You can set the country level priorities for the different ad network accounts. Compare your ad network performance through comprehensive reports and finally choose between manual or allow the platform to automatically optimize the ad network to serve at a user request level.
If you have an in-house sales team that brings campaigns from brand advertisers and ad agencies at a premium price; you would want to include it on to the platform as well. This ensures that the highest priced ads across ad-sources would be served for your available inventory. Adiquity Plus offers a full functionality mobile ad server to upload your own campaigns, set the price, budget and the targeting criteria. For every ad request that we receive, our algorithms will ensure that the best performing targeted ad in terms of the price and impact is chosen to be served to the user.
Management of Premium and Remnant inventory
The ad inventory that you provide typically consists of premium and non-premium inventory. In the context of having limited advertisers and without a dynamic and real-time mediation platform, the premium inventory will attract a handful of advertisers bidding with a good price, whereas the non-premium inventory becomes remnant leading to almost no advertiser being interested. With Adiquity mediation platform, you can configure the premium inventory with multiple ad sources starting with ads from your direct advertisers, your partner ad networks and exposing to real time bidders. Your non-premium inventory can be configured to the rest of the ad sources partnered with Adiquity. Adiquity offers a high consistent fill-rate for 220 countries in the world enabling your perishable ad slot inventory to always generate revenue.
The mediation platform offers comprehensive site and app level reporting flexibilities. Various time and duration based reporting options are available along with auxiliary reports to compare and analyze the different ad network preferences across country, handsets and carriers.
Value to Mobile Publishers/App developers
By opting for AdIQuity Plus, you could save the hassle of technically integrating with various ad partners and free yourself the strain to ensure that you have enough ads to fill the inventory and maximize revenues at the same time. Adiquity mediation platform has already partnered with 80+ global ad sources and has an intelligent optimization engine that delivers the most optimized ad for every ad request. In addition, you would get an user-interface that allows you to control and set any preferences that you may have.
Adiquity has an active publisher base of 10000 publishers and serving 15 billion ad impressions per month globally. With an optimization engine that is used every moment for such volumes, Adiquity Plus, the mediation platform is robust enough to handle your mediation needs and to meet your revenue expectations.
For any further queries on AdIQuity’s Ad Mediation platform, send an email to amarnath@Adiquity.com.