Glossary for Mobile Advertising Terms

Get to know the terminologies used in the mobile advertising industry, their meanings, and some additional details on these terms.

White Paper

The role of ad delivery partner and fill rate in revenue optimization

The rapidly increasing popularity of mobile web and apps has provided publishers and app developers an excellent opportunity to monetize their popular sites or apps.

Selection of proper ad delivery partner is as crucial as the popularity of the site or app.

A yield optimization platform can provide high fill rates and optimal revenue realization.