Mobile has penetrated into every aspect of our life and has become the front and center for marketers and businesses. With millions of apps available on App and Play stores and so many being added every day, it has become very challenging for apps to stand out. One cannot comprehend how exactly an app is performing just by looking at the App store or Play store reviews and number of downloads. To overcome this, marketers and developers are going after app analytics.
Mobile app analytics is widespread and has been adopted by companies and indie developers globally. There is no more scarcity of insights into apps’ usage and adoption. App analytics is crucial for success of an app and its continuous improvement.
How does Mobile App Analytics benefit you?
Mobile app analytics enables you to measure the impact your app has made. You get to know how much of your hard work has paid off, and what you need to do in addition for the app to thrive.
Analytics provide insights into user behavior and engagement, and scenarios like why an app has low usage, why an app is getting poor adoption, etc. These insights can be used to improve user engagement, increase user retention, and enhance the user experience.
Mobile app analytics provides insights like how many active users are there for the app, on what devices and platforms are these users active on, from which geography, and how did they reach the app. These insights enable the developer to discover new and relevant users, and help in allocating resources for his/her app promotion.
Many users download apps, use it once or twice and then become inactive. App analytics gives insights on who is using your app in real time, so that you get to know the actual number of users using the app. Several app analytics tools show the user path and engagement inside the app, such as where the user has taken actions, how much time the user has spent on a particular screen, on what screen he quit the app, etc. App developers can leverage these insights to troubleshoot the app and also check loyalty and frequency of user visits.
Using mobile app analytics you can see the user navigation paths, and measure in-app payments and revenue, user interaction, the goal conversions, and lifetime value of the users, and get comprehensive reports on app metrics.
TiVo, a global leader in the advanced television entertainment market turned to Google Analytics (app analytics) for its smartphone app. After optimization based on the insights from Google Analytics, TiVo witnessed an 80% increase in users’ adoption of the out-of-home streaming, which led to more investment by TiVo in this feature. Also, after the launch of TiVo Roamio DVR, TiVo learned using app analytics that its active users have increased by 27% and mobile app sessions surged by more than 40%.
Google Analytics insights
Google Analytics will provide you insights for your app’s performance. These include:
- new users and active users
- location where your users are most active
- devices on which your app is running
- detailed metrics for your screens and sessions
- user retention and lifetime value
You can also use real-time reports to monitor user acquisition and user engagement. The real-time reports include:
- number of users sorted by app version
- screens in which the users are currently active
- location from where they are accessing the app
These insights enable you to create deeper engagement, segmenting audience, and launch app promotional campaigns. For example, for a ticket booking app, if the average time spent by a user in your app in an individual session (i.e. session length) is 4 minutes and the checkout flow takes 5 minutes, you may consider simplifying the checkout process or make the user stay on your app longer.
Another example: If the time between a user’s one session and the next (i.e. session interval) is more for smartphones than tablets, then you may consider improving the design or screen flow of your smartphone app. You may also introduce push messaging to prompt users to use the app more often.
Adiquity’s Ads ‘N’velope is Google Analytics integrated
You can now track your app activity using Adiquity’s Ads ‘N’velope. Ads ‘N’velope is an easy and instant solution to add launch and exit ad slots to Android apps without any need for coding. With the Google Analytics integration of Ads ‘N’velope app developers can measure acquisition, engagement and user outcomes, and get app marketplace stats.
App developers can get the best yield for their inventory and maximize eCPM by serving interstitial, rich media and video ads on app launch and exit, using Ads ‘N’velope. It is also supported by Adiquity’s RTB exchange and our 100+ ad sources to monetize apps to its full potential.
Click here to know more about Ads ‘N’velope, its benefits and features.
If you are interested in using mobile app analytics and monetizing your app to its full potential, connect with Adiquity. Send us an email at firstname.lastname@example.org with the subject “Interested in App Analytics”. We will get back to you at the earliest possible.
Stay connected with us and read our newsletters and blog posts. We have more app developer/publisher monetization solutions coming your way.