Benefits for Demand Partners
Access to global premium ad inventory
Advertisers and media buyers can gain access to premium ad inventory from publishers and app developers across the globe.
Improved ROI and transparency for buyers
Get control on your ad spending, and bid based on targeting parameters on the exchange
Easy integration and scalability with partners
AdIQuity RTB Exchange is built on industry standard Open RTB protocol, which means demand partners can easily integrate and scale up.
Benefits for App Developers and Publishers
Best price and Higher eCPMs
A publisher’s inventory is awarded to the advertiser who bids the highest amount. Hence, publishers can be sure of getting the maximum value for the inventory.
High quality and Relevant ads
The quality of ads delivered to publisher’s app/site is superior and targeted. This facilitates better engagement for your users, and higher revenue for you.
No Technical integration for Targeting data
As RTB enables data targeting at the exchange level, publishers don’t have to do any technical integration on their end.