With great effort and dedication you have developed your own app. Kudos!

What next? How do you get people to use your app? Despite being a brilliant app it’s a challenge for your app to stand out. Building an app out of your idea, and getting it noticed are two completely different things altogether. There’s urgency for your app to get discovered among the hundreds of other apps releasing everyday on App Store and Google Play.

Keeping social media and word-of-mouth aside, most of the app developers find themselves talking to an ad network for promoting their apps. Although promoting your apps through social media or word-of-mouth is almost free, the value of the user (Average Revenue Per Daily Active User or ARPDAU) fetched through mobile ads is higher. Adiquity is a specialist app promotion ad network which can drive greater number of high quality installs and grow your user base.




Why promote your apps with Adiquity?

Adiquity’s precisely targeted campaigns will display your ads only in regions of your choice so that you get quality installs for your app. Our algorithms are fine tuned to take your app to users who are highly likely to use them.

Following Apple’s rejection for incentivized app downloads Adiquity uses several other approaches to drive app downloads. So, your iOS apps are out of the danger of rejection at the App Store.

We display ads in all available formats – banner ads, video ads, interstitial ads, and rich media ads to grab user attention and prompt them to install your app. You can also track your app downloads and measure the results accurately.


How does the promotion works?

Promoting your app with Adiquity is pretty simple. Create your own ad, select your target audience, and enjoy greater app installs.

- Create your own ad: You can create an ad for the app you want to promote, using some drop-down options.

- Choose targeting: Choose where you want your ad to be shown – target specific country and platform.

- Your ad gets displayed to users: Your ad will be shown to users on other relevant apps.

- You get higher app installs: The users will be prompted to install your app while they are using some other related app. Users click on your ads and you can enjoy higher app installs.


With Adiquity’s 15000+ active partner sites and apps, and advanced targeting you are assured of fetching greater app installs.


Adiquity Cross-Promotion for apps

Adiquity’s global platform also offers cross-promotion for apps: two developers can promote each other’s app using ad slots in their own app. Both the apps can make use of each other’s user base for generating more installs. For more information, Send us an email at debajyoti@adiquity.com with the subject “App Cross Promotion”. We will match your app with a related partner app for cross-promotion.


Are you looking to promote your app? Send us an email at debajyoti@adiquity.com with the subject “Looking for app promotion”. We will get back to you at the earliest possible.

App Monetization and Promotion

If you are already working with us for monetizing your app, we have a couple of offers for your app promotion. We can provide you free ad impressions* or discounts as part of these offers. For more information, Send us an email at debajyoti@adiquity.com with the subject “App Promotion Offers”

* Free ad impressions are based on the app traffic shared with us and subject to conditions.

Native ads have become prevalent in the online space in the last one year. We have begun to notice it on all popular sites where ad is a chief source of revenue. Native Ads are present on popular social media and forum sites in the form of Sponsored Stories on Facebook, Promoted Tweets on Twitter, Video Ads on YouTube, StumbleUpon’s Paid Discovery and Sponsored in Quora. We noticed Google initiating it quite a few years back by showing ads within publisher content. The advertisers ensure that the ad is mentioned as “Sponsored”. Google displays the text “Ads from Google”, so as not to misguide the users/consumers, and not displaying those words is a violation of the Google policy. Offline media like newspapers have had advertorials for decades now. (Advertorials are paid placements attempting to look like an article).


Native ads

Wikipedia’s definition – Native advertising is an online advertising method in which the advertiser is providing advertisements with the same user experience as the publisher’s content. The word native is used to refer to the formatting of the advertising materials to make them appear more consistent with other media in the recipient’s universe.


Ads specifically on online or mobile media are known to be intrusive to the user experience and ‘Native ad’ is a sincere effort made by the app developer/publisher with the support of the advertiser to make ads least intrusive.

Most of the ad campaigns run by advertisers are CPC campaigns. Advertisers are looking for some action on the ads in order to pay the publishers. Clicks are the least engaging ad formats as against other engagements like downloading and installing apps, playing on an animated ad, viewing a video for a couple of seconds and so on. The click through rates (CTRs) on banner ads have dropped to about 0.1%. Advertisers are getting way fewer clicks and publishers’ revenues have dipped.

This has happened because consumers have learnt to consume free content by ignoring ads and the typical ad slots. This is called ‘banner-blindness’. Banner ads are now standardized, so they look the same on every single site. It makes it easy to ignore ads even if they are relevant and well-targeted.


What’s special about Native ads?

  • They look like one among the publisher’s content and they fit right in to it. Since users are actively reading the content, they are more likely to read the ad.
  • The look-and-feel required for a native ad is different across sites or apps, so users are unable to learn to ignore ads.

These result in Native ads having higher CTRs. There is tremendous excitement in the digital publishing world around native advertising and a lot of monies are being spent on research to blend ads with the digital content (which are now called as Native ads).


Here are some research results on native ads from Forbes:

  • Users are 25% more likely to look at a native ad than they were at a banner, and look at the ads 53% more frequently.
  • They check them out 4.1 times per session on average, versus 2.7% for banners.
  • Participants in a research have also said they were considerably more likely to share a native ad with others (32% versus 19%) and showed 18% more purchase intent after viewing them.

Users have adapted to these kinds of ads as well. Popular sites like FB and Twitter have native ads and the sites have millions of users using these non-intrusive ads.

From the perspective of the advertisers, accidental clicks are reduced – Genuine clicks are received by users who read the content and then engage with the ad. Advertisers don’t have to spend creative efforts to develop ads. It’s the publishers who customize the ads according to their content.

Adiquity as an ad network platform has simplified this task of creating native ads. Publishers can choose the look and feel of the ad being displayed on their site.


We are working on a beta release for this solution. If you are an app developer or publisher interested in getting started with Native ads on your app or site, kindly send an email to ranjeet@adiquity.com with subject “Interested in Native Ads”. We would love to get you started. Stay connected with us and read our newsletters. We have more app developer monetization solutions coming your way.

Google I/O is a developer-focused conference held by Google every year since 2008. This year the event was held at the Moscone Center, San Francisco on 25th and 26th June.

Google leverages this platform to announce and launch new products, and this year also Google has made some important announcements. What Google has outlined in this year’s I/O event is that it wants Android to be everywhere. Whether it’s your wearable, car, or TV – Android would follow you everywhere.

Every initiative, every project Google has announced or spoken about in the I/O 2014 involves Android. There’s a pool of opportunities for Android app developers to build great apps for some great devices to come.




Here’s a highlight on the major developments and announcements:


Android One

Google announced its Android One initiative which aims at providing high quality and affordable smartphones to people in developing nations. The first Android One device is being developed by Google along with Micromax, an Indian mobile device manufacturer to deploy affordable smartphones (running on stock Android) below the $100 mark.


Android L

Android L is the successor to Android Kit-Kat with the objective to enhance the user experience in a way that extends beyond mobile devices, wearables, cars, TV and others. Google is adding more than 5,000 new APIs to Android L along with a new suite of design tools called ‘Material Design’ which focuses on object depth and animation.


Android TV

After the unsuccessful run of Google TV, Google now announces Android TV. This brings all the Android features to your TV. You will be able to access apps from Play store and play Android games on your TV, along with voice input. “We’re simply giving TV the same level of attention as phones and tablets have traditionally enjoyed. We want you to leverage your existing skills and investment in Android and extend them to TV”, said Dave Burke, the Engineering Director of Google.


Android Wear smartwatches

Google had announced the Android Wear project three months prior to the I/O 2014. The project allows developers to build apps for smatwatches and other wearables. In the event Google announced what Android Wear are coming out this year.  LG G Watch and Samsung Gear Live will be the first two Android Wears to hit the market, and are now available for pre-orders. Motorola’s Android Wear smartwatch will be the next in line for release. The Android Wear SDK is available for download. If you are an app developer, you can download the SDK and start tweaking your apps for Android Wear.


Android Auto

After the announcement of its Open Automotive Alliance in January 2014, Google announced its next step to get Android into auto – Android Auto. Android auto provides you the scenario where if you connect your Android phone with your car you can access the apps on the dashboard of your car. You can then navigate through your mobile apps using your car controls. To avoid distractions further, Android Auto has been voice enabled.


Android apps for Chromebooks

Google is working on bridging the gap between Android phones and Chromebooks. Users will be able to run Android apps and receive notifications from Android device on Chromebook. Also, if you have your Android smartphone with you, Google would automatically detect the phone on Chromebook and sign you into your apps and services. Google showed a demo where apps were transferred from a Android phone to Chromebook.


All these ongoing and upcoming projects offer great opportunities to app developers. Android developers could leverage Google’s platform to build great apps.

In past few years the shift of ad spends from traditional channels to mobile devices has been the biggest trend in the advertising industry, and this has provided an immense opportunity for app developers and publishers to monetize their content. The massive user base of mobile phones across the world has resulted in aggressive ad spending in mobile, yet optimum monetization of the mobile inventory remains a challenge. Fill rate plays a major role in revenue optimization for app developers and publishers.




What is fill rate?

When an ad request is sent to an ad source (like an ad network) not every ad request is returned with an ad. The percentage of ad requests that are returned with ads for a given site or app is called fill rate. Fill rate signifies how effectively the inventory of a publisher is utilized.

 New Picture (7)


Why fill rate is important?

A publisher may have a popular site or app which generates good traffic; but if the site or app fails to get and display ads then the opportunity of generating revenue will be lost. For example, if you have a 50% fill rate that means half of your traffic is not seeing any ads and you are losing 50% revenue opportunity.

Let’s say a site has 40% fill rate, 1% CTR and 1 USD CPC, then for 1 million ad requests the site will generate revenue of 4000 USD. If eCPM and everything else remain unchanged then an increase in fill rate to 80% will double the revenue to 8000 USD. It means, without changing the popularity of the website or app, proper selection of ad delivery partner can significantly increase the revenue.


How to improve fill rate and optimize revenue?

In order to maximize fill rates publishers tend to work with more than one ad network through some of the following ways:

Multiple Ad Slots

Some publishers use multiple ad slots on one page where each ad slot sends ad requests to different ad networks. Expectation is at least some of the ad requests will be served. It might increase the overall impressions but has significant impact on performance and user experience. Handling of multiple requests increases the load time of the ads and multiple ad slots on a page hampers the content and user experience for that particular page.

Daisy Chain

Some publishers use ‘daisy chain’ where they send ad requests to a single ad network and moving onto the next in case of a no-ad. The chains generally have up to 3-4 ad networks where the sequence of ad networks is static. Daisy chain can help in improving the fill rate but the repeated polling increases the latency which affects user experience negatively. As the sequence is static the chain is not capable of revenue optimization.

Parallel ad requests

Some publishers send parallel requests to multiple ad networks. The ad returned first gets displayed. It will fetch a healthy fill rate and the latency will not be affected. However the revenue might not be optimal as the first ad fetched may not offer the maximum revenue.


All these methods may increase fill rate but they don’t ensure maximum possible revenue generation. So, what’s the way to fetch higher fill rates with revenue optimization?


The best way is to use a yield optimizer, which can yield better performance for the publisher. A yield optimization system is capable of dynamically identifying an ad network with the best possible revenue potential and fill rate at a particular time in a particular geography for a defined target consumer. The intelligent system will forward the request for ads to those networks which are most likely to return ads capable of giving high revenue realization to the publisher.

Adiquity is one such platform for mobile advertisement. When Adiquity receives a request for an ad from its publisher, the sophisticated proprietary algorithms of Adiquity dynamically identifies the network, from its long list of ad network partners, which is most likely to return an ad capable of fetching the best revenue. Having a wide network of ‘ad network’ partners ensures that the ad can be served irrespective of the diversity (based on geography, handset, carrier, time etc.) of request. It helps publishers to attain an excellent fill rate and much higher optimization of inventory.


Connect with us today through our support email or on social media. Our support team is waiting to discuss with you on how you can enhance your revenues.

You can also send an email with the subject “Adiquity yield optimizer” or send a message “Adiquity yield optimizer” on Facebook. We will get back to you at the earliest.


Advertisements – like them or hate them, but you cannot ignore them. Be it your Newspaper in the morning, Billboards while commuting, TV or Radio; the advertisements have been a part of our lives for long. In the early 90s internet (desktop) ads took place, which added the much needed element of interactivity to the ads.

As the mobile phones accessing internet proliferated, online ads came along. In this article, I want to share the benefits of mobile advertisement to the advertisers and content publishers, and how they can make the most out of it.


Advertisers: Advertisers are able to clearly see their ROI from spending on Mobile Ads as they can now target and re-target their messaging to more exact set of audience at more accurately defined locations. While ad effectiveness measurement have been a great puzzle with traditional modes, mobile ad tech companies offer a wealth of data that the brand managers can use to drive much higher engagement with their audiences the world over.

The clear edge that Mobile offers over any other advertising mode is its up, close & personal relation with the users. While the users can easily ignore an arbitrary ad on TV, when the contextual ad is served on their most personal mobile screens, they have a greater likeliness of engaging with it. Additionally, with the ever innovative ad formats

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like audio, video and push notification ads, the user engagement is further increased.

The key to make your mobile ads more effective is to be more creative with your ad formats and having different versions of your messaging suited to different audience segments. Advertisers can do this by working with their mobile ad campaign manager to serve different versions, ad formats and creatives for the same messaging, and choose to run their ad on the most relevant publisher inventory. Advertisers can access ad campaign analytics (available from your mobile advertising company or third party) tools to gauge the effectiveness of their ads and tweak their mobile ad campaigns to the optimal audience engagement rates.

Content Publishers: Mobile as a medium has almost created a new bunch of content publishers. A college going student makes a mobile app, gets great downloads and becomes an overnight star!! At its very core, it’s the creative people who originate a great content and want to popularize and monetize it in that order. Today apps have become the preferred way to consume content of all types; I prefer to call it Appification. It (Appification) is the easiest way to reach millions of users worldwide, and mobile advertising fuels your monetizing aspirations.

Having great app content is just a basic eligibility to succeed; the content publisher has to be clear about promoting their app in the right channels like blogs, app discovery platforms and app marketplaces. Additionally, they can run cost per install campaigns with mobile ad networks and instantly reach millions of users. Once the publisher gets a decent number of downloads, monetization strategy needs to be in place to make the most out of it. A good (and safe) app monetization strategy is to ensure ads are as relevant to your content type as possible and not over intrusive that it repels the user. Publishers can ensure appropriate frequency of ads on their content and constantly monitor user feedbacks/ downloads / active users to keep their monetization in sync with good user experience.

What it means for the consumers?
Finally you can expect ads that actually help you find something you might be interested in more quickly, in a much better and entertaining way. Consumers will get to choose the kind of ads they want to engage with in the most non-intrusive way. So the good news is that consumer remains the king!!

The most awaited events Israel Mobile Summit and Droidcon Tel Aviv are about to start from 10th June ‘14 and will continue till 13th June ‘14.

IMS & Droidcon

Israel Mobile summit is the primary mobile event in Israel, which started in the year 2011. It facilitates app developers to understand different parameter of mobile eco-system like – App monetization, mobile innovation, development etc. Israel Mobile Summit features panels for mobile app trend, innovation showcase, keynotes from top speakers, contest and networking.

Droidcon is the largest Android conference in Europe. This event helps app developers to understand android market better. Speakers from the event talk about the latest android advances, they share tips and tricks with the developers, and teach them how to build effective android app.

Now you can also meet with Adiquity on these events. To set up a meeting with Adiquity contact us at support@adiquity.comAdiquity helps you to achieve best not well.

Bird Dash is a new fun app from our new publisher Themebowlapps. This game is quite addictive with decent graphics and simple theme. The user needs to skillfully tap the screen so that the Bird crosses various stages without hitting any obstacles.

Bird dash

There have been quite a few apps with similar concept but the final execution by this developer is simply flawless. This game eases up the users with its accurate game physics, low RAM & CPU usage and less battery consumption.

Additionally, the colors combination used by the game artist is vibrant and eye pleasing. We found this app very entertaining, addictive and challenging at the same time. So what are you waiting for..? Get this app here and start tapping!!



The much talked about Android-powered Nokia phones were unveiled at the MWC 2014 as the new Nokia X family. It’s a whole range of mid-tier Android-powered smartphones designed for emerging markets like South-East Asia, India, and some regions of Africa.

Nokia X is built on Android Open Source Project (AOSP) platform. This gives developers the opportunity to have a wider user base with lesser efforts in developing Android and Nokia X based apps. Also, with the complete API provided by Nokia, it should be easy for developers to port their Android apps to Nokia X.


Revenue generation for app developers with user-engaging ads is our core focus. With the launch of newer platforms, we take great care in providing ways for app developers to integrate with us and generate higher revenues.

App developers monetizing their Android apps with Adiquity’s ad network can monetize their apps on Nokia X without making any integration changes. If you have ported your app(s) to Nokia X, you can retain the Android SDK or Ads ‘N’velope integration. The same integration is compatible with Nokia X as well.


If you have app(s) on Nokia X, you can integrate with Adiquity to monetize better. All you need to do is register with Adiquity and integrate using Adiquity’s Android SDK or Ads ‘N’velope which is being used by thousands of app developers currently. With these simple steps you are ready to begin your Nokia X apps revenue generation by uploading your app(s) on the app store.

Nokia X is built on a forked version of Android and is looking forward to have a user base similar to that of Android in the emerging countries. This gives a reason good-enough for advertisers to target Nokia X users as well. Adiquity has already begun to receive advertisements specific to Nokia X users. Be part of this latest change in the industry and reap higher revenues with Adiquity.


Ads ‘N’velope is an instant solution to add launch and exit ad slots to your Nokia X / Android app without any need for coding. You can get the best yield for your inventory, and maximize eCPMs by providing user-engaging ad slots to your Nokia X / Android apps. Also, Ads ‘N’velope is Google Analytics integrated, which enables you to track your app activity – measure acquisition, engagement and user outcomes, and get app marketplace stats.


Download the Nokia X / Android SDK here.

Download Ads ‘N’velope for Nokia X / Android here.

Get the user manual for Nokia X / Android SDK integration here.

Get the user manual for Ads ‘N’velope integration here.



Adiquity had a great participation at the recently held Ad:tech, Delhi. At the event, AdIQuity explained advertisers about its product  Geo Sense and recently launched AdiquityDSP.

Geo Sense enhances advertisers’ targeting options through geo-locale specific targeting. It provides mobile advertisers the ability to reach audiences with geo targeted communication.

AdiquityDSP offers a platform for media buyers to buy the most relevant traffic and achieve the best ROI possible.

Ad:tech is an interactive and technology conference, which gives an opportunity to ad networks, Mobile advertisers and brands to network and explore opportunities together. The presence of enormous brands and advertisers made the event huge.

Undeniably brands understand the potential of mobile marketing, its value and importance. For the last couple of years, brands have started making investments on mobile marketing and they have begun to take it seriously. Every year brands are trying something new to attract more users, and they view mobile marketing as the key to their success in digital marketing.

mobileEmpirical evidence suggests that a normal person forgets more than 80% of his last normal day!! Developers at Dexetra made a big deal of it, created an Android app that actually builds an archive of your daily activity on your device and based on the cues your usage pattern evince, this app also suggests what to do. Binil, one of the founders of Dexetra elaborates, “Friday has an artificial intelligence engine that is able to suggest things to do that you may tend to forget”.

If downloads at Google Playstore could be a measure of popularity, Friday app with over 500k downloads is surely getting there. Popularity of such innovative apps are a good indicator of mobile app users’ fast growing trust on technology to solve their daily problems.

You too can download Friday app and connect it with your Facebook, Google , Twitter accounts and experience the magic unfold with your phone suggesting you surprising things! Do share your Friday app experience with us.

We at AdIQuity stand committed to promoting innovative apps through our platform, so if you know of a similar/innovative app, do write to me about it at: sanjay@adiquity.com and we will be happy to check it out.


Author is a Mobile Apps Monetization Evangelist with AdIQuity, Stay tuned to our blog for more insights, tips and info on everything dealing with mobile apps monetization.