Mobile advertising has emerged as one of the most popular, reliable and simple ways for app monetization. App developers look up to mobile advertising as a practicable way to monetize apps, where ads are precisely targeted and do not compromise with the user experience. Targeted mobile ads made possible with advanced user data and app analytics, have benefitted both app developers (by providing better experience to their users) and advertisers.

 

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Unique identifiers for mobile devices were put in place for fetching user data and better tracking. Many app developers make money through cross-promotion, i.e. by promoting other’s apps in their own app.Unique identifiers are also required for tracking purposes in cross-promotions.

However, the use of these identifiers led to privacy issues among many consumers. To limit the growing privacy issues, first Apple and then Google came up with new identifiers for mobile devices.

 

What is Google’s Advertising ID?

Google’s Advertising ID is an anonymous unique identifier which balances both advertisers’ need for tracking user data and users’ privacy issues. The new ID passes the control back to the Android users. The users can now choose whether they want their devices to be recognised or not, and can reset the ID anytime they want. The Advertising ID can be reset under ‘Ads’ in ‘Google Settings’. In addition, there’s an option for users to opt out of interest based ads which would instruct apps not to use the Advertising ID to build profiles or show interest based ads on users’ devices.

 

The Advertising ID is similar to Apple’s Identifier for Advertising (IDFA) introduced last year, which has now been implemented in all iOS devices. Google Play Developer website defines the new Advertising ID as:

“A user-specific, unique, resettable ID for advertising, provided by Google Play services. It gives users better controls and provides developers with a simple, standard system to continue to monetize your apps. It is an anonymous identifier for advertising purposes and enables users to reset their identifier or opt out of interest-based ads within Google Play apps.”

 

ad id

 

Why the change?

Google issued the following statement concerning the shift:

“To give users better controls and to provide developers with a simple, standard system to continue to monetize their apps, we are replacing Android ID with an anonymous identifier for advertising purposes. This enables users to reset their identifier, or opt out of interest-based ads for Google Play apps.”

 

What it means for app developers?

Google announced repeatedly that mobile app developers and advertisers should adopt the Advertising ID by August 1, 2014. And now all the apps and app updates submitted to Play Store require the use of Advertising ID for tracking of ads.

The identifiers used till now like AndroidID and AndroidDeviceID, are no longer accepted as tracking tools, and mobile app developers must switch to the new Advertising ID to remain compliant. Non-compliance will lead to rejection of the apps from Google Play Store whenever a new app or app update is submitted.

Developers who have their apps already approved should also become compliant with the new ID in order to have maximum ad fill rates.

 

How to make your app compliant to the Advertising ID?

Adiquity always takes great care in ensuring its app developers, publishers and advertisers to be compliant with the latest developments in the industry. Adiquity’s latest Android SDK and Ads ‘N’velope support the Google Advertising ID. We strongly recommend app developers working with us to update their apps to the latest Android SDK or Ads ‘N’velope.

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If you are interested in monetizing your app to its full potential, connect with Adiquity.  Click here to get started. Send us an email at debajyoti@adiquity.com with the subject “Looking for app monetization”. We will get back to you at the earliest possible.

Stay connected with us and read our newsletters and blog posts. We have more app developer/publisher monetization solutions coming your way.

While developing your app you must’ve had thought and planned about making it popular and driving in hundreds of thousands of downloads. But did it create enough buzz in the app market?

Remember how Flappy Bird gained sudden popularity among users? In January 2014, Flappy Bird was listed under top 10 apps in the US, and by February 2014, Flappy Bird was the number one free game in 53 countries in the App Store. During this period, Flappy Bird’s developer Dong Nguyen claimed to earn $50,000 per day from in-app ads.

Flappy Bird

Flappy Bird was not famous for its simplicity, but for Dong Nguyen’s right strategy. As an app developer you want your app to do as good as Dong Nguyen’s Flappy Bird, and you can get closer to that by avoiding some mistakes which developers usually make. Here’s a list of the mistakes you can avoid for your next app:

1.    Choosing wrong or multiple platforms

Most of the app developers make a mistake by choosing wrong or multiple platforms for their app. Before you proceed on your idea for an app, you should be clear about the platform. Trends suggest that if you’re planning to launch a free app then you should go for Google’s Play Store, and if you’re planning to launch a paid app then Apple’s App Store would suit you more. Majority of android users don’t like to pay for an app, whereas in iOS paid apps fare better.

Instagram

Few app developers make grave mistake by launching their app on both the platforms at the same time. If you really want to launch your app on both the platforms then you shouldn’t do it simultaneously, there should be gap of few months the way Instagram launched its Android app much later after the release of its iOS app. In addition, it will save your time and development cost.

2.    Little attention to user experience

User Experience

 

A recent survey shows that 80% of users would not like to try those apps which don’t work correctly in the first two attempts. So make sure that your app works properly without any function fail. Do check your app (before and after the launch) for crashing, slow load, etc. and try to make the design appealing to the user.

3.    Ignoring app analytics

Analytics

 

If you want your app to do great in the market, you must track the activity of your app. Analytics helps you to understand parameters like the average time spent by users on your app, user engagement, retention rate, etc. As a developer you must realize that analytics are valuable insights of your efforts; you don’t want to take it for granted.

4.    No marketing for the app

Marketing

 

Nobody would download your app unless they’re aware of its presence. Marketing plays an important role to get maximum download for your app. Try to be active on social media, write a blog about your app, create a teaser video, upload your apk file on multiple app stores (e.g. Google Play Store, Opera, Amazon, etc.), promote it on multiple forums and if possible create a website. Market your app before its launch, as it is an efficient way to create curiosity and get more downloads.

Adiquity’s global platform offers cross-promotion for apps i.e. two developers can promote each other’s app using ad slots in their own app. Adiquity’s precisely targeted campaigns will display your ads only in regions of your choice so that you get quality installs for your app. Once you opt for promoting your apps via Adiquity you will see a ‘Switch to advertiser A/C’ button on your dashboard. To promote your apps, click the button, go to the ‘Funds’ tab, transfer funds, and start managing your campaigns. If you do not see the button on your dashboard, contact support@adiquity.com.

5.    Choosing wrong monetization partner

Partner

 

Choose your monetization partner wisely to monetize well. Before launching of an app, be clear about how to monetize it, whether you want to offer your app as paid app or monetize through ads. Try to learn how your competitors are monetizing their app. Choose an ad network that can provide high fill rates and optimize your ad inventory.

 

Mobile ad networks play a significant role for app developers when it comes to app monetization. Adiquity is one such platform for mobile advertisement. With Adiquity’s 100+ ad source partners and digital agencies across the globe you get the highest paying ads with the best fill rates. You can integrate with Adiquity using Ads ‘N’velope or Adiquity’s SDKs for Android, iOS, Windows and Blackberry. Ads ‘N’velope and our Android SDK are Google Analytics integrated, through which you can measure acquisition, engagement and user outcomes, and get app marketplace stats.

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Are you looking to promote or monetize your apps? Send us an email at debajyoti@adiquity.com with the subject “Looking for app monetization/promotion”. We will get back to you at the earliest possible.

nokia-x

The much talked about Android-powered Nokia phones were unveiled at the MWC 2014 as the new Nokia X family. It’s a whole range of mid-tier Android-powered smartphones designed for emerging markets like South-East Asia, India, and some regions of Africa.

Nokia X is built on Android Open Source Project (AOSP) platform. This gives developers the opportunity to have a wider user base with lesser efforts in developing Android and Nokia X based apps. Also, with the complete API provided by Nokia, it should be easy for developers to port their Android apps to Nokia X.

 

Revenue generation for app developers with user-engaging ads is our core focus. With the launch of newer platforms, we take great care in providing ways for app developers to integrate with us and generate higher revenues.

App developers monetizing their Android apps with Adiquity’s ad network can monetize their apps on Nokia X without making any integration changes. If you have ported your app(s) to Nokia X, you can retain the Android SDK or Ads ‘N’velope integration. The same integration is compatible with Nokia X as well.

Best-Smartphone-Nokia-X-Android-Wallpaper

If you have app(s) on Nokia X, you can integrate with Adiquity to monetize better. All you need to do is register with Adiquity and integrate using Adiquity’s Android SDK or Ads ‘N’velope which is being used by thousands of app developers currently. With these simple steps you are ready to begin your Nokia X apps revenue generation by uploading your app(s) on the app store.

Nokia X is built on a forked version of Android and is looking forward to have a user base similar to that of Android in the emerging countries. This gives a reason good-enough for advertisers to target Nokia X users as well. Adiquity has already begun to receive advertisements specific to Nokia X users. Be part of this latest change in the industry and reap higher revenues with Adiquity.

 

Ads ‘N’velope is an instant solution to add launch and exit ad slots to your Nokia X / Android app without any need for coding. You can get the best yield for your inventory, and maximize eCPMs by providing user-engaging ad slots to your Nokia X / Android apps. Also, Ads ‘N’velope is Google Analytics integrated, which enables you to track your app activity – measure acquisition, engagement and user outcomes, and get app marketplace stats.

 

Download the Nokia X / Android SDK here.

Download Ads ‘N’velope for Nokia X / Android here.

Get the user manual for Nokia X / Android SDK integration here.

Get the user manual for Ads ‘N’velope integration here.