Mobile deep linking is equivalent to specific URLs on the internet for the mobile apps via URIs (uniform resource identifiers). Just imagine directly opening friends’ profile page on your Android app for FB or opening a product page on Amazon app. As most of our important online activities are getting appified the proliferation of mobile deep linking is quite natural.

 

Deep Link

 

For mobile marketers, it offers a lot of opportunities by the way of ability to directly reach the relevant app on your mobile to promote their subject. Of course some part of the monetary benefits boomerang to the app developers as well!

Example URIs (Mobile Deep Links) for some of the top apps looks like: eBay://launch?itm & twitter://

There are currently some complexities involved for the implementation of mobile deep links. However, there is a mobile industry body standardizing its use across mobile operating systems like Android and iOS; it’s called Mobiledeeplinking.org.

Not convinced? Okay, take look at these real compelling use cases:

Gaming App Promotions

You are promoting the sustenance of your game and a good strategy could be to promote the mobile deep link in social media which redirects to the next game level in the app. This will ensure that user remain engaged with your game.

E-commerce Promotions

As an e-commerce entrepreneur it’s important to drive your potential customers directly to the brink of buying from your mobile shopping app and this could be done using retargeting and then providing mobile deep links in your display ads that directly open the product features page from the app.

Utility apps

Suppose you have a currency conversion app that your are promoting, you can embed the mobile deep link to any currency figures on the business websites, clicking on which directly opens up the currency arbitration on the app.

Some of the existing standards and tools that could be used by interested developers are:

Standards

Non-standards

  • MobileDeepLinking.org
  • Deeplink.me

Tools

  • URX

App developers can use these tools for faster user acquisition and their audience engagement.

……….

If you are interested in monetizing your app to its full potential, connect with Adiquity.  Click here to get started. Send us an email at debajyoti@adiquity.com with the subject “Looking for app monetization”. We will get back to you at the earliest possible.

Google I/O is a developer-focused conference held by Google every year since 2008. This year the event was held at the Moscone Center, San Francisco on 25th and 26th June.

Google leverages this platform to announce and launch new products, and this year also Google has made some important announcements. What Google has outlined in this year’s I/O event is that it wants Android to be everywhere. Whether it’s your wearable, car, or TV – Android would follow you everywhere.

Every initiative, every project Google has announced or spoken about in the I/O 2014 involves Android. There’s a pool of opportunities for Android app developers to build great apps for some great devices to come.

 

Screen-Shot-2014-02-19-at-1.19

 

Here’s a highlight on the major developments and announcements:

 

Android One

Google announced its Android One initiative which aims at providing high quality and affordable smartphones to people in developing nations. The first Android One device is being developed by Google along with Micromax, an Indian mobile device manufacturer to deploy affordable smartphones (running on stock Android) below the $100 mark.

 

Android L

Android L is the successor to Android Kit-Kat with the objective to enhance the user experience in a way that extends beyond mobile devices, wearables, cars, TV and others. Google is adding more than 5,000 new APIs to Android L along with a new suite of design tools called ‘Material Design’ which focuses on object depth and animation.

 

Android TV

After the unsuccessful run of Google TV, Google now announces Android TV. This brings all the Android features to your TV. You will be able to access apps from Play store and play Android games on your TV, along with voice input. “We’re simply giving TV the same level of attention as phones and tablets have traditionally enjoyed. We want you to leverage your existing skills and investment in Android and extend them to TV”, said Dave Burke, the Engineering Director of Google.

  

Android Wear smartwatches

Google had announced the Android Wear project three months prior to the I/O 2014. The project allows developers to build apps for smatwatches and other wearables. In the event Google announced what Android Wear are coming out this year.  LG G Watch and Samsung Gear Live will be the first two Android Wears to hit the market, and are now available for pre-orders. Motorola’s Android Wear smartwatch will be the next in line for release. The Android Wear SDK is available for download. If you are an app developer, you can download the SDK and start tweaking your apps for Android Wear.

 

Android Auto

After the announcement of its Open Automotive Alliance in January 2014, Google announced its next step to get Android into auto – Android Auto. Android auto provides you the scenario where if you connect your Android phone with your car you can access the apps on the dashboard of your car. You can then navigate through your mobile apps using your car controls. To avoid distractions further, Android Auto has been voice enabled.

 

Android apps for Chromebooks

Google is working on bridging the gap between Android phones and Chromebooks. Users will be able to run Android apps and receive notifications from Android device on Chromebook. Also, if you have your Android smartphone with you, Google would automatically detect the phone on Chromebook and sign you into your apps and services. Google showed a demo where apps were transferred from a Android phone to Chromebook.

 

All these ongoing and upcoming projects offer great opportunities to app developers. Android developers could leverage Google’s platform to build great apps.

The most awaited events Israel Mobile Summit and Droidcon Tel Aviv are about to start from 10th June ‘14 and will continue till 13th June ‘14.

IMS & Droidcon

Israel Mobile summit is the primary mobile event in Israel, which started in the year 2011. It facilitates app developers to understand different parameter of mobile eco-system like – App monetization, mobile innovation, development etc. Israel Mobile Summit features panels for mobile app trend, innovation showcase, keynotes from top speakers, contest and networking.

Droidcon is the largest Android conference in Europe. This event helps app developers to understand android market better. Speakers from the event talk about the latest android advances, they share tips and tricks with the developers, and teach them how to build effective android app.

Now you can also meet with Adiquity on these events. To set up a meeting with Adiquity contact us at support@adiquity.comAdiquity helps you to achieve best not well.

nokia-x

The much talked about Android-powered Nokia phones were unveiled at the MWC 2014 as the new Nokia X family. It’s a whole range of mid-tier Android-powered smartphones designed for emerging markets like South-East Asia, India, and some regions of Africa.

Nokia X is built on Android Open Source Project (AOSP) platform. This gives developers the opportunity to have a wider user base with lesser efforts in developing Android and Nokia X based apps. Also, with the complete API provided by Nokia, it should be easy for developers to port their Android apps to Nokia X.

 

Revenue generation for app developers with user-engaging ads is our core focus. With the launch of newer platforms, we take great care in providing ways for app developers to integrate with us and generate higher revenues.

App developers monetizing their Android apps with Adiquity’s ad network can monetize their apps on Nokia X without making any integration changes. If you have ported your app(s) to Nokia X, you can retain the Android SDK or Ads ‘N’velope integration. The same integration is compatible with Nokia X as well.

Best-Smartphone-Nokia-X-Android-Wallpaper

If you have app(s) on Nokia X, you can integrate with Adiquity to monetize better. All you need to do is register with Adiquity and integrate using Adiquity’s Android SDK or Ads ‘N’velope which is being used by thousands of app developers currently. With these simple steps you are ready to begin your Nokia X apps revenue generation by uploading your app(s) on the app store.

Nokia X is built on a forked version of Android and is looking forward to have a user base similar to that of Android in the emerging countries. This gives a reason good-enough for advertisers to target Nokia X users as well. Adiquity has already begun to receive advertisements specific to Nokia X users. Be part of this latest change in the industry and reap higher revenues with Adiquity.

 

Ads ‘N’velope is an instant solution to add launch and exit ad slots to your Nokia X / Android app without any need for coding. You can get the best yield for your inventory, and maximize eCPMs by providing user-engaging ad slots to your Nokia X / Android apps. Also, Ads ‘N’velope is Google Analytics integrated, which enables you to track your app activity – measure acquisition, engagement and user outcomes, and get app marketplace stats.

 

Download the Nokia X / Android SDK here.

Download Ads ‘N’velope for Nokia X / Android here.

Get the user manual for Nokia X / Android SDK integration here.

Get the user manual for Ads ‘N’velope integration here.