Bird Dash is a new fun app from our new publisher Themebowlapps. This game is quite addictive with decent graphics and simple theme. The user needs to skillfully tap the screen so that the Bird crosses various stages without hitting any obstacles.

Bird dash

There have been quite a few apps with similar concept but the final execution by this developer is simply flawless. This game eases up the users with its accurate game physics, low RAM & CPU usage and less battery consumption.

Additionally, the colors combination used by the game artist is vibrant and eye pleasing. We found this app very entertaining, addictive and challenging at the same time. So what are you waiting for..? Get this app here and start tapping!!


mobile_adSo your much awaited app is live and attracting great downloads. Good news! But wait a minute! Are you making money in the same ratio? Of Course you wanted to run ads, and make money, but feared that user experience is taking a plunge?

Well, worry no more, AdIQuity has recently launched our Ads ‘N’velope ‘exit ads’ which enables you to get the best of both worlds – intact user experience & optimal earnings (eCPMs).

Exit-only version of our Ads ‘N’velope SDK is the result of our research on user experience patterns for various types of apps and how different types of ads affect it. We’ve found that exit ads are least intrusive for most of the users.

For the uninitiated, exit ads are the full screen ads which appear when user exits the app. This ad loads instantly and the user can either click on the ad to engage with it further or tap on the X icon (or home soft key) to come back to the home screen.

The best part is that the app developers get to make maximum earnings on exit ads since these are non-intrusive full screen ads, and the user engagement with such ads are higher compared to the plain vanila banner ads.

Does this sounds good? For app developers eCPM has always been a concern. Being an app developer you must be thinking, “so what eCPM can I expect?” Well, while with our Exit Ads your eCPM would definitely be much higher, the actual earnings would be variable and subject to the factors such as click through rates, campaign attributes etc.

AdIQuity is innovating to empower you, and ensure that you monetize your apps optimally. So what are your waiting for? Rush now to

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‘N’velope your apps with our exit ads SDK and get the best of both worlds, great user experience plus great earnings.

- Sanjay Mohan

Author is a Monetization Evangelist with AdIQuity. Stay tuned to our blog for more insights, tips and info on everything dealing with mobile apps monetization.


Having a mobile website is critical in today’s business environment. More and more users are researching, downloading, browsing and shopping via mobile phones, instead of their Laptop(s) or PC(s). Now this indicates that businesses are focusing on the Mobile sites to drive their revenue. A latest research shows that about 90-95% of all mobile users have their mobile within reach 24/7, which gives a great opportunity for business through mobile.

If you’re looking to develop an efficacious mobile site, you must ensure that your mobile site should be functionally optimized for different devices. The other objectives of your mobile site should be to make it highly responsive, and highly user engaging while still having maximum functionality. Your site should follow a simple design highlighting important information along with a free-flowing navigation.

Some of the important objectives to keep in mind while designing a mobile site:

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You may have to derive the reason for your users visit and the type of content expected on your site from your business objectives.


The rest follow…


Ø Defining Users for your Mobile site: Identifying and listing the type of audience you would wish to have on your site (Country, Gender, and other Demographic data)
Ø Content vs. Aesthetics of your mobile site: Emphasizing on content rather than rich graphics on your site.
Ø Ease of Navigation and pivoting your mobile site
Ø Maintaining the Clarity and Focus of your site
Ø Retaining User(s): Creating content on your site, which makes the users come back to your site

Understanding the mindset of the users have become a key factor in designing mobile site.

Some of the important Tips for designing a Mobile site:

1. Simple Design: Single / Double columns sites are the most preferred design when it comes to mobile sites. This also gives an ease of Navigation to other pages. Majority of popular sites these days follow single column.

2. Navigation: Horizontal navigation makes it more user friendly over vertical. This will also help you in creating more space for your content. And if your revenue stream is through advertisements, this will help you in creating more ad spaces.

3. Organizing your content: Stacking your content in a manner, which will make a user navigate with the least number of steps.

4. Mouse Clicks to Finger Tap: Desktop computers allow users to easily handle designs where precise clicking is required, but since mobile devices involve finger and thumb tapping, users need larger buttons which are less exact.

5. Visual Indicators: Using visual indicators enhance the user experience. For any finger tap, there should be a change in appearance or an indication of an action.

6. Mobile Site optimized for all devices: When you design a mobile site, make sure that your site has the same user experience, and compatible with all major Smartphones.

7. Keeping the contents crisp: Users always look for content first, so make sure that you deliver right and strong message to users. Always think from the perspective of an user in terms of what one is looking for? And try to make your content simple and creative.

Ex- “App Monetization: Be a player rather than a viewer”

8. Collapsible pages: Collapsible navigation keeps your mobile design simple and clean. With collapsible navigation menu items can be tapped to expand more options

9. Know Your Audience: Try to understand your audience and their requirements. It helps to grow your business and in achieving your goal. It may take time for you to understand your core audience, but it helps to create a strong hold in market.

10. Know where to place Ads: Make sure you place your ads in such a way that it does not hinder the user experience, and the aesthetics of your mobile site.

11. Analyze your users: Once your site is live, keep checking your users’ behavior and the amount of time they spend on your site, and accordingly make appropriate changes to your mobile site.


App Expo ’14 – Bangalore

While the Android mobile platform continues to capture the Mobile OS market share globally, developer community takes a large share of credit for this trend.

Indian Android developers have been gradually becoming more and more prominent in the global scene with increasingly innovative apps. Google Developer Group & Blr Droid Group recently organized Android App Expo at Royal Orchid Bangalore to showcase the most innovative apps from Indian developers.

The venue was buzzing with over 200 app developers from all over India gathered for this event and top 18 had been exhibiting their apps. I got an opportunity to get their apps demoed to me. I was stunned after experiencing all these brilliant apps!!

The most impressive apps I discovered there that you may like to try are:

Walkmeup Alarm: Developed by Mohammad from Bazzinga Labs, this app will have you walk a preset number of steps to ensure you wake up timely and yes there isn’t any snooze option here :)
Woome: Simply stated it is the Shazam for everything (except music), to quote its developer. I found the app very promising as it lets the user have the app listen to any TV program and bring up all the relevant content on the web related to it. TV content creators can use this app to connect with audiences in a big way.
AirGol: This app lets you broadcast your live video to a set of people of group via the developers servers. Simple yet executed in an app very well. I remember a similar app donkey’s years back on Symbian platform but with this one such a concept has finally come of age.
Dialapp: A great new replacement “contacts” app based on location aware triggers that show the right contacts at the right time and nothing less!! It also has an in-built search for finding popular places contacts in a snap (This App was one of the winners).
Vocabul Jumble: You talk about apps and how can you miss games. So this was an addictive game showcased at this event. What I liked about the app is its clean interface and fast game sequences. While it is a simple spelling jumbles, it’s a very addictive time killer.

The event also had interesting insights shared by Android Team on better designing tips on Kitkat 4.4, and Android 4.4 new technical possibilities to explore for developers.

Overall this event proved to be good for the developers and the audiences alike with a very clear message, “Expect to see some of the greatest apps from India this year”.

- Sanjay Mohan (Author is a Developer Evangelist with AdIQuity)

 Sanjay Mohan from AdIQuity with Sandeep (CTO,Jiffstore App) while demo





The Mobile Advertising comes of age and Mobile App Developers have eventually caught wind on how much money is really possible by creating great mobile apps. Mobile app developers have started embracing this opportunity but for most of them the question remains same:

How to monetize an app?

However, there is no dearth of great application ideas. The issue lies with Developers by not understanding how to properly optimize their apps for revenues and therefore not being able to retain revenue for ongoing development. So, what’s lacking?

Time and time again when we offer customized mobile app monetization strategies and marketing plans for Mobile App Developers, we realize that they typically wander off the beaten path. Their brilliant app idea doesn’t behave like a cash cow, but their monetization tactics do!!

Frankly, I’ve seen a lot of absurd hype within the Mobile Apps Industry. Just like everything else, there is no free lunch. If the developers think building an awesome app is going to land them a new Lambo or mansion, they’re barely even scratching the surface of what’s possible.

So what is it that needs to be done? How to shoot up app monetization?

One of the suicidal mistakes I’ve noticed is that, mobile app developers price their application(s) incorrect. Now, if you decide to offer your app at a certain cost then you really need to consider the actual value of your application and whether it is really worth a couple of dollars.

Before setting a price on their apps the developers should ask themselves a few questions:

·         What value does the app add?

·         What is (are) the USP(s) of the app?

·         What are the real benefits of the app?

·         What similar apps already exist?

·         What are the price points of these apps compared to their own app?

·         How many downloads have they already generated?

·         Which category does the app falls in?

·         How can the app aid people?

·         Will people use the app on a regular basis?

Monetization rate varies based on different factors; Geography  and Demography are major factors which an app developer needs to take care of. Following are some of the mobile app monetization strategies developers can start putting into practice right now:

1. Pay Per Download – Paid downloads work as users pay up-front to download the app once it’s available in one of the app markets.

2. In-App Advertising – One of the most popular among mobile app developers. In-App Advertising works by allowing ads run on space sold within the app and revenue is based on number of user impressions and/or clicks.

Video Ads: High-quality Video Ads are streamed in-app.

Rich Media Ads: A full landing page is embedded inside an app, with a fixed close button at the top. Advertisers can build rich experiences which are directly embedded in another app.

Full-Page Banner Ads: Ad is displayed as an in-app interstitial to users, with a fixed close button at the top. Advertisers pay on a CPC basis.

Full Screen Ads: We at AdIQuity have recently launched Ads `N` velope. A solution that helps developers earn much more by showing full screen ads pre & post app.

In mobile advertising (like with any other advertising), it is all about delivering relevant and right ads to users. Targeting users based on location and content they are viewing is just considered the essentials. Following this strategy will help increase number of clicks, conversions and gross revenues from the apps.

For In-App Advertising, here are a few key things to remember:

·         Text Ads / Text Banners should always get their own dedicated screen within the app

·         It should be made sure to “merge” the ad to look like part of the app in terms of original design – It’s less intrusive

·         Apply Frequency Caps –Only allow ads to show enough to get attention and not annoy the apps users

So, I hope this post helps app developers monetize their apps to the max.

Do write to me on for more help on  app monetization. (Author is a Developer Monetization Evangelist with AdIQuity)


Sanjay Dubey (Sr. Business Development Manager) at OSI conference ‘13

While addressing app developers at Open Source India (Nimhans Convention Centre, Bengaluru) on 11th November ’13, Mr. Sanjay Mohan Dubey (Sr. Business Development Manager, AdIQuity Mobile) quoted - ”The essence is being innovative with your app idea and design and finding the right monetization partner for a developer who wants to make good money”

It was an evening of Open Source conference, where lot of app developers were present to understand the different aspect of mobile ad networks and its benefits. Open source is the Asia’s largest conference which gives opportunity to ad networks and app developers for an interactive session.

While representing AdIquity, Mr.Dubey spoke about app monetization at OSI. In the presence of enormous app developers (who were looking for various methods of app monetization) Mr.Dubey covered parameters like SEO, SEM & SMM. With the growing market of mobile advertisements there is a wider scope for new as well as existing app developers to maximise their revenue. From last couple of years the way mobile market has grown in India, it has marked a new market for app developers.

As per the MMA report, last year Indian mobile ad market was Rs. 180 crore, whereas this year it has reached Rs. 300 crore (USD 45 million).

“Mobile advertising in India is expected to grow 43% by next year, which is nearly Rs. 430 crore.”

Mr. Rohit Dadwal (MMA Managing Director, Asia Pacific)

After seeing the response of app developers Mr. Dubey said -“It was nice speaking to a vibrant mobile developer audience and it was astonishing to see response of app developers about app monetization. I have no doubt that in upcoming years Indian developers will come up with a lot of blockbuster apps”.

App monetization is always a concern for any app developer. In simple words App monetization is not only about earning revenues but also retaining users.

“Civilization and profit go hand in hand.”

                                                                - Calvin Coolidge

As per a website source the total mobile applications market in the world has reached $25 billion in 2013 with 31 billion downloads. India alone has 1.56 billion downloads. You have to be a part of this.

And of this 90% of the downloaded apps are free. If you are wondering on the monetary reward, you have to attend a presentation by Mr. Sanjay Mohan (Developer Evangelist, AdIQuity Mobile) at Open Source India (Nimhans Convention Centre, Bengaluru) on 11th November ’13 on app monetization.

Sanjay will talk to you on how you can make monies with your apps. The different ways of monetization, app promotions and of course all in technical terms.

We want to grow along with our customers and our customers grow when they monetize BETTER.