Mobile app install ads direct users to install a particular app. Tapping on an app install ad would take the user to App Store or Google Play (or other app stores) from where the app can be installed.

Standing out among the millions of apps in App Store and Google Play has been a constant challenge, and app install ads are now seen as an effective tool to overcome this.

App install ads have resulted in high CTRs, more downloads, and measurable returns and hence, have gained huge popularity among marketers and brands.

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How well app install ads are performing?

Mobile app install ads are one of the top performers in the mobile ad space with its targeting capabilities. 30% of mobile ad revenue last year in the US was attributed to app install ads. BI Intelligence report notes that the revenue from app install ads in US will mark $4.6 billion this year, and will grow to $6.8 billion by the end of 2019 with a compounded annual growth of 14% from 2014.

Here are some stats on app install ads on Facebook in India:

  • The average cost-per-install (CPI) on Facebook ads in India is in the range of INR 50-70 ($0.81-1.14).

  • The average CTR for mobile app install ads on Facebook in India lies in the range of 2.5-3.5%, and a peak CTR of 4.5% can be achieved.

A study by US-based mobile marketing company Tune presents the following findings about app install ads in India:

  • India represents 7.4% of the world’s mobile app ad clicks.

  • The highest number of clicks is from Maharashtra, followed by Haryana, Karnataka, West Bengal and Andhra Pradesh.

  • India is the fastest growing region for app installs driven by ads, ahead of markets like Europe, North America and APAC.

  • 5.5% of the users installed an app after clicking on ad. This is a 139.13% increase in one year.

  • The highest app revenue comes from Gaming apps followed by Travel, Lifestyle, and Social.

  • 2.9% of the global app revenue comes from India, which is a 625% increase in one year.

Facebook’s deep linking for app install ads

Facebook has recently introduced deep linking for app install ads. You can choose to redirect the user tapping on your app install ad to a particular place in your app instead of the homepage; e.g. a developer of an e-retail app wants to run ads for a particular smartphone. He can deep link users directly to the smartphone page once the user opens the app post-installation. Hence, the user doesn’t need to search for the smartphone after opening the app. The removal of extra steps for the user to reach his product page would drive higher conversions and purchases.

 

App install ads showcase top performance with high CTRs and greater conversions, and are in great demand among app developers, marketers, mobile publishers, and ad networks alike. Expect the share of app install ads in mobile ad dollars to only ascend further.

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Looking to try app install ads for your app? Connect with AdIQuity today! Click here to get started. Send us an email at debajyoti.b@flipkart.com with the subject “Interested in app install ads”. We will get back to you at the earliest possible.

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With the surge in use of mobile devices in India the usage of mobile apps is also booming. 90% of smartphone users in India use apps, i.e. 158 million users; and 77 % of these have up to 30 apps on their smartphone. The Indian Council for Research on International Economic Relations (ICRIER) has declared that the Indian mobile app market is worth $150 million now and is expected to grow exponentially to $626.23 million by end of 2016. This would mean a quadruple rise in the app market in next two years.

But the app market is not just promising, it has much competition within. Indie app developers, first-time developers and developers having a few apps often ponder on the fact that which kind of app would be easy to build, in less time, and with low resource requirement. Which is the most favourable app category for app developers?

 

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A survey from Nielsen shows that Gaming, Social Networking, and Entertainment (videos, movies, and music) are the three top app categories that people use on a regular basis. Out of these categories Gaming and Social Networking space have major chunk of users using only a few popular apps. For example, social networking space is dominated by a few apps such as WhatsApp, Facebook, and Twitter. Similar scenario could be seen in gaming space where people are addicted and loyal to a few games only. In addition, it is complex and time taking to build apps in these two categories. This brings us to the next most popular category of apps, Entertainment apps. This category of apps is not dominated by handful of players, and it is relatively simple to make an Entertainment app.

 

Another study conducted by Flurry on the year-on-year growth of app usage in different categories reveals that Messaging & Social is the top category where app usage is growing i.e. 203% growth. This is followed by Utilities & Productivity (149% growth), and Media & Entertainment (77% growth) categories. Keeping in mind both the popularity of category and growth in usage year-on-year, it won’t be wrong to conclude that Entertainment apps are the most favourable category for developers to build an app in.

The app usage is highest in the age group of 18-24. If app developers build apps that would appeal to this age group, it could be very much beneficial for them.

 

The new infographic from AdIQuity helps us decode the most favourable category to build apps in India. The infographic depicts the following:

-  Indian app market overview

-  Identifying the top app categories in terms of usage and growth

-  Find the most favourable app category for app developers to build an app in India

-  Understanding user behaviours in the most favourable app category

-  Glimpse of top easy to build apps in the most favourable app category

View the presentation here.

 

Infographic - Entertainment app 2

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If you are interested in monetizing your app to its full potential, connect with AdIQuity.  Click here to get started. Send us an email at debajyoti@adiquity.com with the subject “Looking for app monetization”. We will get back to you at the earliest possible.

Stay connected with us and read our newsletters and blog posts. We have more app developer/publisher monetization solutions coming your way.

Native ads have become prevalent in the online space in the last one year. We have begun to notice it on all popular sites where ad is a chief source of revenue. Native Ads are present on popular social media and forum sites in the form of Sponsored Stories on Facebook, Promoted Tweets on Twitter, Video Ads on YouTube, StumbleUpon’s Paid Discovery and Sponsored in Quora. We noticed Google initiating it quite a few years back by showing ads within publisher content. The advertisers ensure that the ad is mentioned as “Sponsored”. Google displays the text “Ads from Google”, so as not to misguide the users/consumers, and not displaying those words is a violation of the Google policy. Offline media like newspapers have had advertorials for decades now. (Advertorials are paid placements attempting to look like an article).

 

Native ads

Wikipedia’s definition – Native advertising is an online advertising method in which the advertiser is providing advertisements with the same user experience as the publisher’s content. The word native is used to refer to the formatting of the advertising materials to make them appear more consistent with other media in the recipient’s universe.

 

Ads specifically on online or mobile media are known to be intrusive to the user experience and ‘Native ad’ is a sincere effort made by the app developer/publisher with the support of the advertiser to make ads least intrusive.

Most of the ad campaigns run by advertisers are CPC campaigns. Advertisers are looking for some action on the ads in order to pay the publishers. Clicks are the least engaging ad formats as against other engagements like downloading and installing apps, playing on an animated ad, viewing a video for a couple of seconds and so on. The click through rates (CTRs) on banner ads have dropped to about 0.1%. Advertisers are getting way fewer clicks and publishers’ revenues have dipped.

This has happened because consumers have learnt to consume free content by ignoring ads and the typical ad slots. This is called ‘banner-blindness’. Banner ads are now standardized, so they look the same on every single site. It makes it easy to ignore ads even if they are relevant and well-targeted.

 

What’s special about Native ads?

  • They look like one among the publisher’s content and they fit right in to it. Since users are actively reading the content, they are more likely to read the ad.
  • The look-and-feel required for a native ad is different across sites or apps, so users are unable to learn to ignore ads.

These result in Native ads having higher CTRs. There is tremendous excitement in the digital publishing world around native advertising and a lot of monies are being spent on research to blend ads with the digital content (which are now called as Native ads).

 

Here are some research results on native ads from Forbes:

  • Users are 25% more likely to look at a native ad than they were at a banner, and look at the ads 53% more frequently.
  • They check them out 4.1 times per session on average, versus 2.7% for banners.
  • Participants in a research have also said they were considerably more likely to share a native ad with others (32% versus 19%) and showed 18% more purchase intent after viewing them.

Users have adapted to these kinds of ads as well. Popular sites like FB and Twitter have native ads and the sites have millions of users using these non-intrusive ads.

From the perspective of the advertisers, accidental clicks are reduced – Genuine clicks are received by users who read the content and then engage with the ad. Advertisers don’t have to spend creative efforts to develop ads. It’s the publishers who customize the ads according to their content.

Adiquity as an ad network platform has simplified this task of creating native ads. Publishers can choose the look and feel of the ad being displayed on their site.

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We are working on a beta release for this solution. If you are an app developer or publisher interested in getting started with Native ads on your app or site, kindly send an email to ranjeet@adiquity.com with subject “Interested in Native Ads”. We would love to get you started. Stay connected with us and read our newsletters. We have more app developer monetization solutions coming your way.

mobileEmpirical evidence suggests that a normal person forgets more than 80% of his last normal day!! Developers at Dexetra made a big deal of it, created an Android app that actually builds an archive of your daily activity on your device and based on the cues your usage pattern evince, this app also suggests what to do. Binil, one of the founders of Dexetra elaborates, “Friday has an artificial intelligence engine that is able to suggest things to do that you may tend to forget”.

If downloads at Google Playstore could be a measure of popularity, Friday app with over 500k downloads is surely getting there. Popularity of such innovative apps are a good indicator of mobile app users’ fast growing trust on technology to solve their daily problems.

You too can download Friday app and connect it with your Facebook, Google , Twitter accounts and experience the magic unfold with your phone suggesting you surprising things! Do share your Friday app experience with us.

We at AdIQuity stand committed to promoting innovative apps through our platform, so if you know of a similar/innovative app, do write to me about it at: sanjay@adiquity.com and we will be happy to check it out.

 

Author is a Mobile Apps Monetization Evangelist with AdIQuity, Stay tuned to our blog for more insights, tips and info on everything dealing with mobile apps monetization.

The Mobile Advertising comes of age and Mobile App Developers have eventually caught wind on how much money is really possible by creating great mobile apps. Mobile app developers have started embracing this opportunity but for most of them the question remains same:

How to monetize an app?

However, there is no dearth of great application ideas. The issue lies with Developers by not understanding how to properly optimize their apps for revenues and therefore not being able to retain revenue for ongoing development. So, what’s lacking?

Time and time again when we offer customized mobile app monetization strategies and marketing plans for Mobile App Developers, we realize that they typically wander off the beaten path. Their brilliant app idea doesn’t behave like a cash cow, but their monetization tactics do!!

Frankly, I’ve seen a lot of absurd hype within the Mobile Apps Industry. Just like everything else, there is no free lunch. If the developers think building an awesome app is going to land them a new Lambo or mansion, they’re barely even scratching the surface of what’s possible.

So what is it that needs to be done? How to shoot up app monetization?

One of the suicidal mistakes I’ve noticed is that, mobile app developers price their application(s) incorrect. Now, if you decide to offer your app at a certain cost then you really need to consider the actual value of your application and whether it is really worth a couple of dollars.

Before setting a price on their apps the developers should ask themselves a few questions:

·         What value does the app add?

·         What is (are) the USP(s) of the app?

·         What are the real benefits of the app?

·         What similar apps already exist?

·         What are the price points of these apps compared to their own app?

·         How many downloads have they already generated?

·         Which category does the app falls in?

·         How can the app aid people?

·         Will people use the app on a regular basis?

Monetization rate varies based on different factors; Geography  and Demography are major factors which an app developer needs to take care of. Following are some of the mobile app monetization strategies developers can start putting into practice right now:

1. Pay Per Download – Paid downloads work as users pay up-front to download the app once it’s available in one of the app markets.

2. In-App Advertising – One of the most popular among mobile app developers. In-App Advertising works by allowing ads run on space sold within the app and revenue is based on number of user impressions and/or clicks.

Video Ads: High-quality Video Ads are streamed in-app.

Rich Media Ads: A full landing page is embedded inside an app, with a fixed close button at the top. Advertisers can build rich experiences which are directly embedded in another app.

Full-Page Banner Ads: Ad is displayed as an in-app interstitial to users, with a fixed close button at the top. Advertisers pay on a CPC basis.

Full Screen Ads: We at AdIQuity have recently launched Ads `N` velope. A solution that helps developers earn much more by showing full screen ads pre & post app.

In mobile advertising (like with any other advertising), it is all about delivering relevant and right ads to users. Targeting users based on location and content they are viewing is just considered the essentials. Following this strategy will help increase number of clicks, conversions and gross revenues from the apps.

For In-App Advertising, here are a few key things to remember:

·         Text Ads / Text Banners should always get their own dedicated screen within the app

·         It should be made sure to “merge” the ad to look like part of the app in terms of original design – It’s less intrusive

·         Apply Frequency Caps –Only allow ads to show enough to get attention and not annoy the apps users

So, I hope this post helps app developers monetize their apps to the max.

Do write to me on sanjay@adiquity.com for more help on  app monetization. (Author is a Developer Monetization Evangelist with AdIQuity)