Mobile advertising has emerged as one of the most popular, reliable and simple ways for app monetization. App developers look up to mobile advertising as a practicable way to monetize apps, where ads are precisely targeted and do not compromise with the user experience. Targeted mobile ads made possible with advanced user data and app analytics, have benefitted both app developers (by providing better experience to their users) and advertisers.




Unique identifiers for mobile devices were put in place for fetching user data and better tracking. Many app developers make money through cross-promotion, i.e. by promoting other’s apps in their own app.Unique identifiers are also required for tracking purposes in cross-promotions.

However, the use of these identifiers led to privacy issues among many consumers. To limit the growing privacy issues, first Apple and then Google came up with new identifiers for mobile devices.


What is Google’s Advertising ID?

Google’s Advertising ID is an anonymous unique identifier which balances both advertisers’ need for tracking user data and users’ privacy issues. The new ID passes the control back to the Android users. The users can now choose whether they want their devices to be recognised or not, and can reset the ID anytime they want. The Advertising ID can be reset under ‘Ads’ in ‘Google Settings’. In addition, there’s an option for users to opt out of interest based ads which would instruct apps not to use the Advertising ID to build profiles or show interest based ads on users’ devices.


The Advertising ID is similar to Apple’s Identifier for Advertising (IDFA) introduced last year, which has now been implemented in all iOS devices. Google Play Developer website defines the new Advertising ID as:

“A user-specific, unique, resettable ID for advertising, provided by Google Play services. It gives users better controls and provides developers with a simple, standard system to continue to monetize your apps. It is an anonymous identifier for advertising purposes and enables users to reset their identifier or opt out of interest-based ads within Google Play apps.”


ad id


Why the change?

Google issued the following statement concerning the shift:

“To give users better controls and to provide developers with a simple, standard system to continue to monetize their apps, we are replacing Android ID with an anonymous identifier for advertising purposes. This enables users to reset their identifier, or opt out of interest-based ads for Google Play apps.”


What it means for app developers?

Google announced repeatedly that mobile app developers and advertisers should adopt the Advertising ID by August 1, 2014. And now all the apps and app updates submitted to Play Store require the use of Advertising ID for tracking of ads.

The identifiers used till now like AndroidID and AndroidDeviceID, are no longer accepted as tracking tools, and mobile app developers must switch to the new Advertising ID to remain compliant. Non-compliance will lead to rejection of the apps from Google Play Store whenever a new app or app update is submitted.

Developers who have their apps already approved should also become compliant with the new ID in order to have maximum ad fill rates.


How to make your app compliant to the Advertising ID?

Adiquity always takes great care in ensuring its app developers, publishers and advertisers to be compliant with the latest developments in the industry. Adiquity’s latest Android SDK and Ads ‘N’velope support the Google Advertising ID. We strongly recommend app developers working with us to update their apps to the latest Android SDK or Ads ‘N’velope.


If you are interested in monetizing your app to its full potential, connect with Adiquity.  Click here to get started. Send us an email at with the subject “Looking for app monetization”. We will get back to you at the earliest possible.

Stay connected with us and read our newsletters and blog posts. We have more app developer/publisher monetization solutions coming your way.

Android Wear is an extension of Google’s Android mobile operating system, designed for smartwatches and other wearables. Google announced the platform in March 2014 along with confirming LG, HTC, Samsung, Motorola and Asus as partners, and additional support from Intel, Imagination, Mediatek, and Qualcomm.




At this year’s Google I/O, the Android Wear was addressed as the “new phase in miniaturization of technology” by Google. There was a demo for reminder apps and navigation via Google Maps and the full Android Wear Software Development Kit (SDK) is available for download. If you are an app developer, you can download the SDK and start tweaking your apps for Android Wear. But before that, let’s see some of the key features of Android Wear and the devices running on it.


Android Wear watches have been designed to work in sync with all types of Android phones running on Android 4.3 or later. As apparent, these don’t work with iOS or Windows phones. Android Wear watches run nearly the same software, Google Now-style notification cards, menus, and voice-driven features. It is a sort of accessory to your Android phone which runs similar apps and notifications on both the devices. There’s no on-screen keypad on the Android Wear, so one has to speak to it to get things done via Google’s voice recognition.


The glitch with Paid Apps for Android Wear

Google has updated the Play Store prior to the release of Android Wear; there’s a separate section for Android Wear apps on the Play Store now. This makes it easier for users to download apps for their smartwatches. However, there’s a glitch with the paid apps. Users can download the paid apps on their phones but cannot install it on their wearables. Paid apps cannot be transferred from phone to the wearable via Bluetooth because of an encryption bug.




Android Wear apps need to be synced with its related mobile app. Free apps can be unwrapped from the package and can be installed on smartphones, but paid apps cannot be. Google has come up with a workaround for the issue. For paid apps, developers have to now follow a four-step process to eliminate the problem.


In a blogpost Google explains: “There are two ways to package your wearable app: use the ‘wearApp’ Gradle rule to package your wearable app or manually package the wearable app. For paid apps, the workaround is to manually package your apps, and you cannot use the ‘wearApp’ Gradle rule.”


LG’s G Watch and Samsung Gear Live have hit the market, and Motorola’s Moto 360 will be releasing this month. Also, HTC is expected to come up with its Android Wear soon. As the inception of smartwatches is here, app developers would be now inclined towards developing apps that work on the smartwatches as well. Developers should leverage this new platform soon, as Android Wear is a thing to stay here for long.


If you are interested in monetizing your app to its full potential, connect with Adiquity. Send us an email at with the subject “Looking for app monetization”. We will get back to you at the earliest possible.

Stay connected with us and read our newsletters and blog posts. We have more app developer/publisher monetization solutions coming your way.

While developing your app you must’ve had thought and planned about making it popular and driving in hundreds of thousands of downloads. But did it create enough buzz in the app market?

Remember how Flappy Bird gained sudden popularity among users? In January 2014, Flappy Bird was listed under top 10 apps in the US, and by February 2014, Flappy Bird was the number one free game in 53 countries in the App Store. During this period, Flappy Bird’s developer Dong Nguyen claimed to earn $50,000 per day from in-app ads.

Flappy Bird

Flappy Bird was not famous for its simplicity, but for Dong Nguyen’s right strategy. As an app developer you want your app to do as good as Dong Nguyen’s Flappy Bird, and you can get closer to that by avoiding some mistakes which developers usually make. Here’s a list of the mistakes you can avoid for your next app:

1.    Choosing wrong or multiple platforms

Most of the app developers make a mistake by choosing wrong or multiple platforms for their app. Before you proceed on your idea for an app, you should be clear about the platform. Trends suggest that if you’re planning to launch a free app then you should go for Google’s Play Store, and if you’re planning to launch a paid app then Apple’s App Store would suit you more. Majority of android users don’t like to pay for an app, whereas in iOS paid apps fare better.


Few app developers make grave mistake by launching their app on both the platforms at the same time. If you really want to launch your app on both the platforms then you shouldn’t do it simultaneously, there should be gap of few months the way Instagram launched its Android app much later after the release of its iOS app. In addition, it will save your time and development cost.

2.    Little attention to user experience

User Experience


A recent survey shows that 80% of users would not like to try those apps which don’t work correctly in the first two attempts. So make sure that your app works properly without any function fail. Do check your app (before and after the launch) for crashing, slow load, etc. and try to make the design appealing to the user.

3.    Ignoring app analytics



If you want your app to do great in the market, you must track the activity of your app. Analytics helps you to understand parameters like the average time spent by users on your app, user engagement, retention rate, etc. As a developer you must realize that analytics are valuable insights of your efforts; you don’t want to take it for granted.

4.    No marketing for the app



Nobody would download your app unless they’re aware of its presence. Marketing plays an important role to get maximum download for your app. Try to be active on social media, write a blog about your app, create a teaser video, upload your apk file on multiple app stores (e.g. Google Play Store, Opera, Amazon, etc.), promote it on multiple forums and if possible create a website. Market your app before its launch, as it is an efficient way to create curiosity and get more downloads.

Adiquity’s global platform offers cross-promotion for apps i.e. two developers can promote each other’s app using ad slots in their own app. Adiquity’s precisely targeted campaigns will display your ads only in regions of your choice so that you get quality installs for your app. Once you opt for promoting your apps via Adiquity you will see a ‘Switch to advertiser A/C’ button on your dashboard. To promote your apps, click the button, go to the ‘Funds’ tab, transfer funds, and start managing your campaigns. If you do not see the button on your dashboard, contact

5.    Choosing wrong monetization partner



Choose your monetization partner wisely to monetize well. Before launching of an app, be clear about how to monetize it, whether you want to offer your app as paid app or monetize through ads. Try to learn how your competitors are monetizing their app. Choose an ad network that can provide high fill rates and optimize your ad inventory.


Mobile ad networks play a significant role for app developers when it comes to app monetization. Adiquity is one such platform for mobile advertisement. With Adiquity’s 100+ ad source partners and digital agencies across the globe you get the highest paying ads with the best fill rates. You can integrate with Adiquity using Ads ‘N’velope or Adiquity’s SDKs for Android, iOS, Windows and Blackberry. Ads ‘N’velope and our Android SDK are Google Analytics integrated, through which you can measure acquisition, engagement and user outcomes, and get app marketplace stats.


Are you looking to promote or monetize your apps? Send us an email at with the subject “Looking for app monetization/promotion”. We will get back to you at the earliest possible.

The loudest buzz in the industry is about ‘native advertising’ and mobile games are becoming quite popular targets for this. With hundreds of games being added to the Play Store and the App Store daily it’s crucial for the developers to consider both monetization and the user experience equally. Native ads can get them the best of both worlds.

Wikipedia marks native advertising as an advertising method “in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. Native ad formats match both the form and function of the user experience in which they are placed.”



Standard banners do not work well with games. Any standard ad in a game can be easily seen as intrusive. Unlike news, blog or entertainment sites/apps, gaming apps demand a quite richer ad experience for its users. Out of billions of people playing free games on their mobile devices, only a tiny fraction of these actually go for in-app purchases. Hence, game developers may find themselves pushing users for in-app purchases and ultimately leaving them annoyed. With the plethora of free games available on the app stores, game developers should keep the user experience on top priority in order to grow and sustain their user base.


Native ads in games are different from the ones in other apps or sites. For example, the native ad posts (sponsored) in Facebook or LinkedIn are not easily distinguishable from the rest of the posts, and those are meant to be so. However, in games the native ads can be easily identified as ads, but these are absolutely non-intrusive. In addition to native interstitials, some ads would offer virtual rewards to the players who engage with the ads, e.g. free coins in the game for watching a video or downloading other apps. Native ads blend in the games much more easily than any other ad format.


Developers who are using native ads in their games are witnessing far better monetization results than others who do not use native ads. Compared to an average CTR of 0.3% for ads on news sites, these rewards-based ads in games have a CTR of more than 10%. Many indie game developers use these reward based ads to monetize; for some developers these have even fetched enough revenue to fund more games.


Native Ads with Adiquity

Adiquity’s global mobile platform enables app developers and publishers to use multiple ad formats and native ads to fetch maximum revenue. Adiquity has simplified the task of creating native ads – developers and publishers can customize native ads, choose the look and feel of the ad that suits to their app/site. Adiquity ensures that the ad standards are agreeable for both publishers and advertisers and the user experience is richer.


We are working on a beta release for this solution. If you are an app developer or publisher interested in getting started with Native ads on your app or site, kindly send an email to with subject “Interested in Native Ads”. We would love to get you started. 

Stay connected with us and read our newsletters and blog posts. We have more app developer/publisher monetization solutions coming your way.


With great effort and dedication you have developed your own app. Kudos!

What next? How do you get people to use your app? Despite being a brilliant app it’s a challenge for your app to stand out. Building an app out of your idea, and getting it noticed are two completely different things altogether. There’s urgency for your app to get discovered among the hundreds of other apps releasing everyday on App Store and Google Play.

Keeping social media and word-of-mouth aside, most of the app developers find themselves talking to an ad network for promoting their apps. Although promoting your apps through social media or word-of-mouth is almost free, the value of the user (Average Revenue Per Daily Active User or ARPDAU) fetched through mobile ads is higher. Adiquity is a specialist app promotion ad network which can drive greater number of high quality installs and grow your user base.




Why promote your apps with Adiquity?

Adiquity’s precisely targeted campaigns will display your ads only in regions of your choice so that you get quality installs for your app. Our algorithms are fine tuned to take your app to users who are highly likely to use them.

Following Apple’s rejection for incentivized app downloads Adiquity uses several other approaches to drive app downloads. So, your iOS apps are out of the danger of rejection at the App Store.

We display ads in all available formats – banner ads, video ads, interstitial ads, and rich media ads to grab user attention and prompt them to install your app. You can also track your app downloads and measure the results accurately.


How does the promotion works?

Promoting your app with Adiquity is pretty simple. Create your own ad, select your target audience, and enjoy greater app installs.

- Create your own ad: You can create an ad for the app you want to promote, using some drop-down options.

- Choose targeting: Choose where you want your ad to be shown – target specific country and platform.

- Your ad gets displayed to users: Your ad will be shown to users on other relevant apps.

- You get higher app installs: The users will be prompted to install your app while they are using some other related app. Users click on your ads and you can enjoy higher app installs.


With Adiquity’s 15000+ active partner sites and apps, and advanced targeting you are assured of fetching greater app installs.


Adiquity Cross-Promotion for apps

Adiquity’s global platform also offers cross-promotion for apps: two developers can promote each other’s app using ad slots in their own app. Both the apps can make use of each other’s user base for generating more installs. For more information, Send us an email at with the subject “App Cross Promotion”. We will match your app with a related partner app for cross-promotion.


Are you looking to promote your app? Send us an email at with the subject “Looking for app promotion”. We will get back to you at the earliest possible.

App Monetization and Promotion

If you are already working with us for monetizing your app, we have a couple of offers for your app promotion. We can provide you free ad impressions* or discounts as part of these offers. For more information, Send us an email at with the subject “App Promotion Offers”

* Free ad impressions are based on the app traffic shared with us and subject to conditions.

Google I/O is a developer-focused conference held by Google every year since 2008. This year the event was held at the Moscone Center, San Francisco on 25th and 26th June.

Google leverages this platform to announce and launch new products, and this year also Google has made some important announcements. What Google has outlined in this year’s I/O event is that it wants Android to be everywhere. Whether it’s your wearable, car, or TV – Android would follow you everywhere.

Every initiative, every project Google has announced or spoken about in the I/O 2014 involves Android. There’s a pool of opportunities for Android app developers to build great apps for some great devices to come.




Here’s a highlight on the major developments and announcements:


Android One

Google announced its Android One initiative which aims at providing high quality and affordable smartphones to people in developing nations. The first Android One device is being developed by Google along with Micromax, an Indian mobile device manufacturer to deploy affordable smartphones (running on stock Android) below the $100 mark.


Android L

Android L is the successor to Android Kit-Kat with the objective to enhance the user experience in a way that extends beyond mobile devices, wearables, cars, TV and others. Google is adding more than 5,000 new APIs to Android L along with a new suite of design tools called ‘Material Design’ which focuses on object depth and animation.


Android TV

After the unsuccessful run of Google TV, Google now announces Android TV. This brings all the Android features to your TV. You will be able to access apps from Play store and play Android games on your TV, along with voice input. “We’re simply giving TV the same level of attention as phones and tablets have traditionally enjoyed. We want you to leverage your existing skills and investment in Android and extend them to TV”, said Dave Burke, the Engineering Director of Google.


Android Wear smartwatches

Google had announced the Android Wear project three months prior to the I/O 2014. The project allows developers to build apps for smatwatches and other wearables. In the event Google announced what Android Wear are coming out this year.  LG G Watch and Samsung Gear Live will be the first two Android Wears to hit the market, and are now available for pre-orders. Motorola’s Android Wear smartwatch will be the next in line for release. The Android Wear SDK is available for download. If you are an app developer, you can download the SDK and start tweaking your apps for Android Wear.


Android Auto

After the announcement of its Open Automotive Alliance in January 2014, Google announced its next step to get Android into auto – Android Auto. Android auto provides you the scenario where if you connect your Android phone with your car you can access the apps on the dashboard of your car. You can then navigate through your mobile apps using your car controls. To avoid distractions further, Android Auto has been voice enabled.


Android apps for Chromebooks

Google is working on bridging the gap between Android phones and Chromebooks. Users will be able to run Android apps and receive notifications from Android device on Chromebook. Also, if you have your Android smartphone with you, Google would automatically detect the phone on Chromebook and sign you into your apps and services. Google showed a demo where apps were transferred from a Android phone to Chromebook.


All these ongoing and upcoming projects offer great opportunities to app developers. Android developers could leverage Google’s platform to build great apps.

In past few years the shift of ad spends from traditional channels to mobile devices has been the biggest trend in the advertising industry, and this has provided an immense opportunity for app developers and publishers to monetize their content. The massive user base of mobile phones across the world has resulted in aggressive ad spending in mobile, yet optimum monetization of the mobile inventory remains a challenge. Fill rate plays a major role in revenue optimization for app developers and publishers.




What is fill rate?

When an ad request is sent to an ad source (like an ad network) not every ad request is returned with an ad. The percentage of ad requests that are returned with ads for a given site or app is called fill rate. Fill rate signifies how effectively the inventory of a publisher is utilized.

 New Picture (7)


Why fill rate is important?

A publisher may have a popular site or app which generates good traffic; but if the site or app fails to get and display ads then the opportunity of generating revenue will be lost. For example, if you have a 50% fill rate that means half of your traffic is not seeing any ads and you are losing 50% revenue opportunity.

Let’s say a site has 40% fill rate, 1% CTR and 1 USD CPC, then for 1 million ad requests the site will generate revenue of 4000 USD. If eCPM and everything else remain unchanged then an increase in fill rate to 80% will double the revenue to 8000 USD. It means, without changing the popularity of the website or app, proper selection of ad delivery partner can significantly increase the revenue.


How to improve fill rate and optimize revenue?

In order to maximize fill rates publishers tend to work with more than one ad network through some of the following ways:

Multiple Ad Slots

Some publishers use multiple ad slots on one page where each ad slot sends ad requests to different ad networks. Expectation is at least some of the ad requests will be served. It might increase the overall impressions but has significant impact on performance and user experience. Handling of multiple requests increases the load time of the ads and multiple ad slots on a page hampers the content and user experience for that particular page.

Daisy Chain

Some publishers use ‘daisy chain’ where they send ad requests to a single ad network and moving onto the next in case of a no-ad. The chains generally have up to 3-4 ad networks where the sequence of ad networks is static. Daisy chain can help in improving the fill rate but the repeated polling increases the latency which affects user experience negatively. As the sequence is static the chain is not capable of revenue optimization.

Parallel ad requests

Some publishers send parallel requests to multiple ad networks. The ad returned first gets displayed. It will fetch a healthy fill rate and the latency will not be affected. However the revenue might not be optimal as the first ad fetched may not offer the maximum revenue.


All these methods may increase fill rate but they don’t ensure maximum possible revenue generation. So, what’s the way to fetch higher fill rates with revenue optimization?


The best way is to use a yield optimizer, which can yield better performance for the publisher. A yield optimization system is capable of dynamically identifying an ad network with the best possible revenue potential and fill rate at a particular time in a particular geography for a defined target consumer. The intelligent system will forward the request for ads to those networks which are most likely to return ads capable of giving high revenue realization to the publisher.

Adiquity is one such platform for mobile advertisement. When Adiquity receives a request for an ad from its publisher, the sophisticated proprietary algorithms of Adiquity dynamically identifies the network, from its long list of ad network partners, which is most likely to return an ad capable of fetching the best revenue. Having a wide network of ‘ad network’ partners ensures that the ad can be served irrespective of the diversity (based on geography, handset, carrier, time etc.) of request. It helps publishers to attain an excellent fill rate and much higher optimization of inventory.


Connect with us today through our support email or on social media. Our support team is waiting to discuss with you on how you can enhance your revenues.

You can also send an email with the subject “Adiquity yield optimizer” or send a message “Adiquity yield optimizer” on Facebook. We will get back to you at the earliest.


The most awaited events Israel Mobile Summit and Droidcon Tel Aviv are about to start from 10th June ‘14 and will continue till 13th June ‘14.

IMS & Droidcon

Israel Mobile summit is the primary mobile event in Israel, which started in the year 2011. It facilitates app developers to understand different parameter of mobile eco-system like – App monetization, mobile innovation, development etc. Israel Mobile Summit features panels for mobile app trend, innovation showcase, keynotes from top speakers, contest and networking.

Droidcon is the largest Android conference in Europe. This event helps app developers to understand android market better. Speakers from the event talk about the latest android advances, they share tips and tricks with the developers, and teach them how to build effective android app.

Now you can also meet with Adiquity on these events. To set up a meeting with Adiquity contact us at support@adiquity.comAdiquity helps you to achieve best not well.


Having a mobile website is critical in today’s business environment. More and more users are researching, downloading, browsing and shopping via mobile phones, instead of their Laptop(s) or PC(s). Now this indicates that businesses are focusing on the Mobile sites to drive their revenue. A latest research shows that about 90-95% of all mobile users have their mobile within reach 24/7, which gives a great opportunity for business through mobile.

If you’re looking to develop an efficacious mobile site, you must ensure that your mobile site should be functionally optimized for different devices. The other objectives of your mobile site should be to make it highly responsive, and highly user engaging while still having maximum functionality. Your site should follow a simple design highlighting important information along with a free-flowing navigation.

Some of the important objectives to keep in mind while designing a mobile site:

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You may have to derive the reason for your users visit and the type of content expected on your site from your business objectives.


The rest follow…


Ø Defining Users for your Mobile site: Identifying and listing the type of audience you would wish to have on your site (Country, Gender, and other Demographic data)
Ø Content vs. Aesthetics of your mobile site: Emphasizing on content rather than rich graphics on your site.
Ø Ease of Navigation and pivoting your mobile site
Ø Maintaining the Clarity and Focus of your site
Ø Retaining User(s): Creating content on your site, which makes the users come back to your site

Understanding the mindset of the users have become a key factor in designing mobile site.

Some of the important Tips for designing a Mobile site:

1. Simple Design: Single / Double columns sites are the most preferred design when it comes to mobile sites. This also gives an ease of Navigation to other pages. Majority of popular sites these days follow single column.

2. Navigation: Horizontal navigation makes it more user friendly over vertical. This will also help you in creating more space for your content. And if your revenue stream is through advertisements, this will help you in creating more ad spaces.

3. Organizing your content: Stacking your content in a manner, which will make a user navigate with the least number of steps.

4. Mouse Clicks to Finger Tap: Desktop computers allow users to easily handle designs where precise clicking is required, but since mobile devices involve finger and thumb tapping, users need larger buttons which are less exact.

5. Visual Indicators: Using visual indicators enhance the user experience. For any finger tap, there should be a change in appearance or an indication of an action.

6. Mobile Site optimized for all devices: When you design a mobile site, make sure that your site has the same user experience, and compatible with all major Smartphones.

7. Keeping the contents crisp: Users always look for content first, so make sure that you deliver right and strong message to users. Always think from the perspective of an user in terms of what one is looking for? And try to make your content simple and creative.

Ex- “App Monetization: Be a player rather than a viewer”

8. Collapsible pages: Collapsible navigation keeps your mobile design simple and clean. With collapsible navigation menu items can be tapped to expand more options

9. Know Your Audience: Try to understand your audience and their requirements. It helps to grow your business and in achieving your goal. It may take time for you to understand your core audience, but it helps to create a strong hold in market.

10. Know where to place Ads: Make sure you place your ads in such a way that it does not hinder the user experience, and the aesthetics of your mobile site.

11. Analyze your users: Once your site is live, keep checking your users’ behavior and the amount of time they spend on your site, and accordingly make appropriate changes to your mobile site.


App Expo ’14 – Bangalore

While the Android mobile platform continues to capture the Mobile OS market share globally, developer community takes a large share of credit for this trend.

Indian Android developers have been gradually becoming more and more prominent in the global scene with increasingly innovative apps. Google Developer Group & Blr Droid Group recently organized Android App Expo at Royal Orchid Bangalore to showcase the most innovative apps from Indian developers.

The venue was buzzing with over 200 app developers from all over India gathered for this event and top 18 had been exhibiting their apps. I got an opportunity to get their apps demoed to me. I was stunned after experiencing all these brilliant apps!!

The most impressive apps I discovered there that you may like to try are:

Walkmeup Alarm: Developed by Mohammad from Bazzinga Labs, this app will have you walk a preset number of steps to ensure you wake up timely and yes there isn’t any snooze option here :)
Woome: Simply stated it is the Shazam for everything (except music), to quote its developer. I found the app very promising as it lets the user have the app listen to any TV program and bring up all the relevant content on the web related to it. TV content creators can use this app to connect with audiences in a big way.
AirGol: This app lets you broadcast your live video to a set of people of group via the developers servers. Simple yet executed in an app very well. I remember a similar app donkey’s years back on Symbian platform but with this one such a concept has finally come of age.
Dialapp: A great new replacement “contacts” app based on location aware triggers that show the right contacts at the right time and nothing less!! It also has an in-built search for finding popular places contacts in a snap (This App was one of the winners).
Vocabul Jumble: You talk about apps and how can you miss games. So this was an addictive game showcased at this event. What I liked about the app is its clean interface and fast game sequences. While it is a simple spelling jumbles, it’s a very addictive time killer.

The event also had interesting insights shared by Android Team on better designing tips on Kitkat 4.4, and Android 4.4 new technical possibilities to explore for developers.

Overall this event proved to be good for the developers and the audiences alike with a very clear message, “Expect to see some of the greatest apps from India this year”.

- Sanjay Mohan (Author is a Developer Evangelist with AdIQuity)

 Sanjay Mohan from AdIQuity with Sandeep (CTO,Jiffstore App) while demo