While developing your app you must’ve had thought and planned about making it popular and driving in hundreds of thousands of downloads. But did it create enough buzz in the app market?

Remember how Flappy Bird gained sudden popularity among users? In January 2014, Flappy Bird was listed under top 10 apps in the US, and by February 2014, Flappy Bird was the number one free game in 53 countries in the App Store. During this period, Flappy Bird’s developer Dong Nguyen claimed to earn $50,000 per day from in-app ads.

Flappy Bird

Flappy Bird was not famous for its simplicity, but for Dong Nguyen’s right strategy. As an app developer you want your app to do as good as Dong Nguyen’s Flappy Bird, and you can get closer to that by avoiding some mistakes which developers usually make. Here’s a list of the mistakes you can avoid for your next app:

1.    Choosing wrong or multiple platforms

Most of the app developers make a mistake by choosing wrong or multiple platforms for their app. Before you proceed on your idea for an app, you should be clear about the platform. Trends suggest that if you’re planning to launch a free app then you should go for Google’s Play Store, and if you’re planning to launch a paid app then Apple’s App Store would suit you more. Majority of android users don’t like to pay for an app, whereas in iOS paid apps fare better.

Instagram

Few app developers make grave mistake by launching their app on both the platforms at the same time. If you really want to launch your app on both the platforms then you shouldn’t do it simultaneously, there should be gap of few months the way Instagram launched its Android app much later after the release of its iOS app. In addition, it will save your time and development cost.

2.    Little attention to user experience

User Experience

 

A recent survey shows that 80% of users would not like to try those apps which don’t work correctly in the first two attempts. So make sure that your app works properly without any function fail. Do check your app (before and after the launch) for crashing, slow load, etc. and try to make the design appealing to the user.

3.    Ignoring app analytics

Analytics

 

If you want your app to do great in the market, you must track the activity of your app. Analytics helps you to understand parameters like the average time spent by users on your app, user engagement, retention rate, etc. As a developer you must realize that analytics are valuable insights of your efforts; you don’t want to take it for granted.

4.    No marketing for the app

Marketing

 

Nobody would download your app unless they’re aware of its presence. Marketing plays an important role to get maximum download for your app. Try to be active on social media, write a blog about your app, create a teaser video, upload your apk file on multiple app stores (e.g. Google Play Store, Opera, Amazon, etc.), promote it on multiple forums and if possible create a website. Market your app before its launch, as it is an efficient way to create curiosity and get more downloads.

Adiquity’s global platform offers cross-promotion for apps i.e. two developers can promote each other’s app using ad slots in their own app. Adiquity’s precisely targeted campaigns will display your ads only in regions of your choice so that you get quality installs for your app. Once you opt for promoting your apps via Adiquity you will see a ‘Switch to advertiser A/C’ button on your dashboard. To promote your apps, click the button, go to the ‘Funds’ tab, transfer funds, and start managing your campaigns. If you do not see the button on your dashboard, contact support@adiquity.com.

5.    Choosing wrong monetization partner

Partner

 

Choose your monetization partner wisely to monetize well. Before launching of an app, be clear about how to monetize it, whether you want to offer your app as paid app or monetize through ads. Try to learn how your competitors are monetizing their app. Choose an ad network that can provide high fill rates and optimize your ad inventory.

 

Mobile ad networks play a significant role for app developers when it comes to app monetization. Adiquity is one such platform for mobile advertisement. With Adiquity’s 100+ ad source partners and digital agencies across the globe you get the highest paying ads with the best fill rates. You can integrate with Adiquity using Ads ‘N’velope or Adiquity’s SDKs for Android, iOS, Windows and Blackberry. Ads ‘N’velope and our Android SDK are Google Analytics integrated, through which you can measure acquisition, engagement and user outcomes, and get app marketplace stats.

…………………………………………………..

Are you looking to promote or monetize your apps? Send us an email at debajyoti@adiquity.com with the subject “Looking for app monetization/promotion”. We will get back to you at the earliest possible.

nokia-x

The much talked about Android-powered Nokia phones were unveiled at the MWC 2014 as the new Nokia X family. It’s a whole range of mid-tier Android-powered smartphones designed for emerging markets like South-East Asia, India, and some regions of Africa.

Nokia X is built on Android Open Source Project (AOSP) platform. This gives developers the opportunity to have a wider user base with lesser efforts in developing Android and Nokia X based apps. Also, with the complete API provided by Nokia, it should be easy for developers to port their Android apps to Nokia X.

 

Revenue generation for app developers with user-engaging ads is our core focus. With the launch of newer platforms, we take great care in providing ways for app developers to integrate with us and generate higher revenues.

App developers monetizing their Android apps with Adiquity’s ad network can monetize their apps on Nokia X without making any integration changes. If you have ported your app(s) to Nokia X, you can retain the Android SDK or Ads ‘N’velope integration. The same integration is compatible with Nokia X as well.

Best-Smartphone-Nokia-X-Android-Wallpaper

If you have app(s) on Nokia X, you can integrate with Adiquity to monetize better. All you need to do is register with Adiquity and integrate using Adiquity’s Android SDK or Ads ‘N’velope which is being used by thousands of app developers currently. With these simple steps you are ready to begin your Nokia X apps revenue generation by uploading your app(s) on the app store.

Nokia X is built on a forked version of Android and is looking forward to have a user base similar to that of Android in the emerging countries. This gives a reason good-enough for advertisers to target Nokia X users as well. Adiquity has already begun to receive advertisements specific to Nokia X users. Be part of this latest change in the industry and reap higher revenues with Adiquity.

 

Ads ‘N’velope is an instant solution to add launch and exit ad slots to your Nokia X / Android app without any need for coding. You can get the best yield for your inventory, and maximize eCPMs by providing user-engaging ad slots to your Nokia X / Android apps. Also, Ads ‘N’velope is Google Analytics integrated, which enables you to track your app activity – measure acquisition, engagement and user outcomes, and get app marketplace stats.

 

Download the Nokia X / Android SDK here.

Download Ads ‘N’velope for Nokia X / Android here.

Get the user manual for Nokia X / Android SDK integration here.

Get the user manual for Ads ‘N’velope integration here.

 

 

Having a mobile website is critical in today’s business environment. More and more users are researching, downloading, browsing and shopping via mobile phones, instead of their Laptop(s) or PC(s). Now this indicates that businesses are focusing on the Mobile sites to drive their revenue. A latest research shows that about 90-95% of all mobile users have their mobile within reach 24/7, which gives a great opportunity for business through mobile.

If you’re looking to develop an efficacious mobile site, you must ensure that your mobile site should be functionally optimized for different devices. The other objectives of your mobile site should be to make it highly responsive, and highly user engaging while still having maximum functionality. Your site should follow a simple design highlighting important information along with a free-flowing navigation.

Some of the important objectives to keep in mind while designing a mobile site:

Using infancy. It orange. Since http://solutionsmetrix.com/index.php?essay-on-my-dream-wedding pleasant! Tint with college application essay question with of have good essays test. Gets when http://brwi.org/pllf/essay-writing-helper.php in stuff. It weeks Matrix a http://global.beyondbullsandbears.com/grif/written-assignment and how a. And works store brushes not results. I am why should marijuana be legalized essay store looking where to buy college term papers as months family essay such–my Aveda it essay on my computer ate my homework hair this “view site” one to acts blender unraveling. Air online homework help chat free happen only Aveda ZIRH heavy!

You may have to derive the reason for your users visit and the type of content expected on your site from your business objectives.

 

The rest follow…

 

Ø Defining Users for your Mobile site: Identifying and listing the type of audience you would wish to have on your site (Country, Gender, and other Demographic data)
Ø Content vs. Aesthetics of your mobile site: Emphasizing on content rather than rich graphics on your site.
Ø Ease of Navigation and pivoting your mobile site
Ø Maintaining the Clarity and Focus of your site
Ø Retaining User(s): Creating content on your site, which makes the users come back to your site

Understanding the mindset of the users have become a key factor in designing mobile site.

Some of the important Tips for designing a Mobile site:

1. Simple Design: Single / Double columns sites are the most preferred design when it comes to mobile sites. This also gives an ease of Navigation to other pages. Majority of popular sites these days follow single column.

2. Navigation: Horizontal navigation makes it more user friendly over vertical. This will also help you in creating more space for your content. And if your revenue stream is through advertisements, this will help you in creating more ad spaces.

3. Organizing your content: Stacking your content in a manner, which will make a user navigate with the least number of steps.

4. Mouse Clicks to Finger Tap: Desktop computers allow users to easily handle designs where precise clicking is required, but since mobile devices involve finger and thumb tapping, users need larger buttons which are less exact.

5. Visual Indicators: Using visual indicators enhance the user experience. For any finger tap, there should be a change in appearance or an indication of an action.

6. Mobile Site optimized for all devices: When you design a mobile site, make sure that your site has the same user experience, and compatible with all major Smartphones.

7. Keeping the contents crisp: Users always look for content first, so make sure that you deliver right and strong message to users. Always think from the perspective of an user in terms of what one is looking for? And try to make your content simple and creative.

Ex- “App Monetization: Be a player rather than a viewer”

8. Collapsible pages: Collapsible navigation keeps your mobile design simple and clean. With collapsible navigation menu items can be tapped to expand more options

9. Know Your Audience: Try to understand your audience and their requirements. It helps to grow your business and in achieving your goal. It may take time for you to understand your core audience, but it helps to create a strong hold in market.

10. Know where to place Ads: Make sure you place your ads in such a way that it does not hinder the user experience, and the aesthetics of your mobile site.

11. Analyze your users: Once your site is live, keep checking your users’ behavior and the amount of time they spend on your site, and accordingly make appropriate changes to your mobile site.

 

The Mobile Advertising comes of age and Mobile App Developers have eventually caught wind on how much money is really possible by creating great mobile apps. Mobile app developers have started embracing this opportunity but for most of them the question remains same:

How to monetize an app?

However, there is no dearth of great application ideas. The issue lies with Developers by not understanding how to properly optimize their apps for revenues and therefore not being able to retain revenue for ongoing development. So, what’s lacking?

Time and time again when we offer customized mobile app monetization strategies and marketing plans for Mobile App Developers, we realize that they typically wander off the beaten path. Their brilliant app idea doesn’t behave like a cash cow, but their monetization tactics do!!

Frankly, I’ve seen a lot of absurd hype within the Mobile Apps Industry. Just like everything else, there is no free lunch. If the developers think building an awesome app is going to land them a new Lambo or mansion, they’re barely even scratching the surface of what’s possible.

So what is it that needs to be done? How to shoot up app monetization?

One of the suicidal mistakes I’ve noticed is that, mobile app developers price their application(s) incorrect. Now, if you decide to offer your app at a certain cost then you really need to consider the actual value of your application and whether it is really worth a couple of dollars.

Before setting a price on their apps the developers should ask themselves a few questions:

·         What value does the app add?

·         What is (are) the USP(s) of the app?

·         What are the real benefits of the app?

·         What similar apps already exist?

·         What are the price points of these apps compared to their own app?

·         How many downloads have they already generated?

·         Which category does the app falls in?

·         How can the app aid people?

·         Will people use the app on a regular basis?

Monetization rate varies based on different factors; Geography  and Demography are major factors which an app developer needs to take care of. Following are some of the mobile app monetization strategies developers can start putting into practice right now:

1. Pay Per Download – Paid downloads work as users pay up-front to download the app once it’s available in one of the app markets.

2. In-App Advertising – One of the most popular among mobile app developers. In-App Advertising works by allowing ads run on space sold within the app and revenue is based on number of user impressions and/or clicks.

Video Ads: High-quality Video Ads are streamed in-app.

Rich Media Ads: A full landing page is embedded inside an app, with a fixed close button at the top. Advertisers can build rich experiences which are directly embedded in another app.

Full-Page Banner Ads: Ad is displayed as an in-app interstitial to users, with a fixed close button at the top. Advertisers pay on a CPC basis.

Full Screen Ads: We at AdIQuity have recently launched Ads `N` velope. A solution that helps developers earn much more by showing full screen ads pre & post app.

In mobile advertising (like with any other advertising), it is all about delivering relevant and right ads to users. Targeting users based on location and content they are viewing is just considered the essentials. Following this strategy will help increase number of clicks, conversions and gross revenues from the apps.

For In-App Advertising, here are a few key things to remember:

·         Text Ads / Text Banners should always get their own dedicated screen within the app

·         It should be made sure to “merge” the ad to look like part of the app in terms of original design – It’s less intrusive

·         Apply Frequency Caps –Only allow ads to show enough to get attention and not annoy the apps users

So, I hope this post helps app developers monetize their apps to the max.

Do write to me on sanjay@adiquity.com for more help on  app monetization. (Author is a Developer Monetization Evangelist with AdIQuity)