Europe’s largest digital marketing conference Dmexco 2014 held this month at Cologne, Germany. Every year this event is getting bigger and better.This year 30,000+ visitors attended the event along with 800+ exhibitors. The center of attraction of the event was its 470 international speakers, who talked about potential of digital marketing.

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Adiquity was there too, and met with major brands and agencies. During the event it was good to see that how brands are taking mobile marketing seriously. In the past few years, brands have learnt how important mobile marketing is and how to make it productive. While meeting brands and agencies, Adiquity found out that most of the European brands have already gone mobile and now looking forward to enhance their mobile marketing strategy. Advertisers believe that engagement rate is pretty high through mobile and it is easy to reach to your potential consumers/customers.