Advertisements – like them or hate them, but you cannot ignore them. Be it your Newspaper in the morning, Billboards while commuting, TV or Radio; the advertisements have been a part of our lives for long. In the early 90s internet (desktop) ads took place, which added the much needed element of interactivity to the ads.

As the mobile phones accessing internet proliferated, online ads came along. In this article, I want to share the benefits of mobile advertisement to the advertisers and content publishers, and how they can make the most out of it.


Advertisers: Advertisers are able to clearly see their ROI from spending on Mobile Ads as they can now target and re-target their messaging to more exact set of audience at more accurately defined locations. While ad effectiveness measurement have been a great puzzle with traditional modes, mobile ad tech companies offer a wealth of data that the brand managers can use to drive much higher engagement with their audiences the world over.

The clear edge that Mobile offers over any other advertising mode is its up, close & personal relation with the users. While the users can easily ignore an arbitrary ad on TV, when the contextual ad is served on their most personal mobile screens, they have a greater likeliness of engaging with it. Additionally, with the ever innovative ad formats

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like audio, video and push notification ads, the user engagement is further increased.

The key to make your mobile ads more effective is to be more creative with your ad formats and having different versions of your messaging suited to different audience segments. Advertisers can do this by working with their mobile ad campaign manager to serve different versions, ad formats and creatives for the same messaging, and choose to run their ad on the most relevant publisher inventory. Advertisers can access ad campaign analytics (available from your mobile advertising company or third party) tools to gauge the effectiveness of their ads and tweak their mobile ad campaigns to the optimal audience engagement rates.

Content Publishers: Mobile as a medium has almost created a new bunch of content publishers. A college going student makes a mobile app, gets great downloads and becomes an overnight star!! At its very core, it’s the creative people who originate a great content and want to popularize and monetize it in that order. Today apps have become the preferred way to consume content of all types; I prefer to call it Appification. It (Appification) is the easiest way to reach millions of users worldwide, and mobile advertising fuels your monetizing aspirations.

Having great app content is just a basic eligibility to succeed; the content publisher has to be clear about promoting their app in the right channels like blogs, app discovery platforms and app marketplaces. Additionally, they can run cost per install campaigns with mobile ad networks and instantly reach millions of users. Once the publisher gets a decent number of downloads, monetization strategy needs to be in place to make the most out of it. A good (and safe) app monetization strategy is to ensure ads are as relevant to your content type as possible and not over intrusive that it repels the user. Publishers can ensure appropriate frequency of ads on their content and constantly monitor user feedbacks/ downloads / active users to keep their monetization in sync with good user experience.

What it means for the consumers?
Finally you can expect ads that actually help you find something you might be interested in more quickly, in a much better and entertaining way. Consumers will get to choose the kind of ads they want to engage with in the most non-intrusive way. So the good news is that consumer remains the king!!

The most awaited events Israel Mobile Summit and Droidcon Tel Aviv are about to start from 10th June ‘14 and will continue till 13th June ‘14.

IMS & Droidcon

Israel Mobile summit is the primary mobile event in Israel, which started in the year 2011. It facilitates app developers to understand different parameter of mobile eco-system like – App monetization, mobile innovation, development etc. Israel Mobile Summit features panels for mobile app trend, innovation showcase, keynotes from top speakers, contest and networking.

Droidcon is the largest Android conference in Europe. This event helps app developers to understand android market better. Speakers from the event talk about the latest android advances, they share tips and tricks with the developers, and teach them how to build effective android app.

Now you can also meet with Adiquity on these events. To set up a meeting with Adiquity contact us at support@adiquity.comAdiquity helps you to achieve best not well.

Bird Dash is a new fun app from our new publisher Themebowlapps. This game is quite addictive with decent graphics and simple theme. The user needs to skillfully tap the screen so that the Bird crosses various stages without hitting any obstacles.

Bird dash

There have been quite a few apps with similar concept but the final execution by this developer is simply flawless. This game eases up the users with its accurate game physics, low RAM & CPU usage and less battery consumption.

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“App developer must understand the parameters of mobile advertising to monetize well”

                                                                                                                                    – Amarnath Bhandari (Product Manager at AdIQuity) at Nitrodroid ’13

Nitrodroid is an App Developer Conference held in Goa on Oct 26th this year. At the second season of Goa’s largest app conference, Amarnath exposed the benefits of Mobile Advertisement and he also helped app developers with their app monetization queries. Nitrodroid is a platform where app developers can directly interact with the speakers and can elucidate their doubts. The event had a large presence of app developers who made this event heavenly.

In India, the number of smartphone users have increased by 70%, whereas, tablet users have grown by 173%. Off-late, India is considered a mobile dominating nation. This emerging market has given an opportunity and a platform to app developers to monetize profitably. It is breathtaking to note the way Indian mobile market has changed (since 2009) for app developers. The Indian mobile market is considered a newbie, and yet, it gives an extensive opportunity for app developers to monetize well.

Mr. Bhandari covered the parameter of Mobile ads adoption process. He said, “There are many apps which are good but still they’re lacking to attract users, it is necessary for any app developer to create an objective, its purpose to serve and more importantly… understand ads.”

In conference, Mr. Bhandari spoke about company’s background and its influence. He spoke about company’s global traffic and global presence. He also spoke about the company’s product and its benefit to app developers. At the end of the session he quoted, “To monetize well, it is utterly important to keep users engaged with the right ad.”

To help you understand better, we have uploaded the presentation used at the event on SlideShare. Have a look.

To watch Amar Bhandari’s presentation exclusive, click here.


Sanjay Dubey (Sr. Business Development Manager) at OSI conference ‘13

While addressing app developers at Open Source India (Nimhans Convention Centre, Bengaluru) on 11th November ’13, Mr. Sanjay Mohan Dubey (Sr. Business Development Manager, AdIQuity Mobile) quoted - ”The essence is being innovative with your app idea and design and finding the right monetization partner for a developer who wants to make good money”

It was an evening of Open Source conference, where lot of app developers were present to understand the different aspect of mobile ad networks and its benefits. Open source is the Asia’s largest conference which gives opportunity to ad networks and app developers for an interactive session.

While representing AdIquity, Mr.Dubey spoke about app monetization at OSI. In the presence of enormous app developers (who were looking for various methods of app monetization) Mr.Dubey covered parameters like SEO, SEM & SMM. With the growing market of mobile advertisements there is a wider scope for new as well as existing app developers to maximise their revenue. From last couple of years the way mobile market has grown in India, it has marked a new market for app developers.

As per the MMA report, last year Indian mobile ad market was Rs. 180 crore, whereas this year it has reached Rs. 300 crore (USD 45 million).

“Mobile advertising in India is expected to grow 43% by next year, which is nearly Rs. 430 crore.”

Mr. Rohit Dadwal (MMA Managing Director, Asia Pacific)

After seeing the response of app developers Mr. Dubey said -“It was nice speaking to a vibrant mobile developer audience and it was astonishing to see response of app developers about app monetization. I have no doubt that in upcoming years Indian developers will come up with a lot of blockbuster apps”.

App monetization is always a concern for any app developer. In simple words App monetization is not only about earning revenues but also retaining users.

“Civilization and profit go hand in hand.”

                                                                - Calvin Coolidge

As per a website source the total mobile applications market in the world has reached $25 billion in 2013 with 31 billion downloads. India alone has 1.56 billion downloads. You have to be a part of this.

And of this 90% of the downloaded apps are free. If you are wondering on the monetary reward, you have to attend a presentation by Mr. Sanjay Mohan (Developer Evangelist, AdIQuity Mobile) at Open Source India (Nimhans Convention Centre, Bengaluru) on 11th November ’13 on app monetization.

Sanjay will talk to you on how you can make monies with your apps. The different ways of monetization, app promotions and of course all in technical terms.

We want to grow along with our customers and our customers grow when they monetize BETTER.