Sanjay Dubey (Sr. Business Development Manager) at OSI conference ‘13
While addressing app developers at Open Source India (Nimhans Convention Centre, Bengaluru) on 11th November ’13, Mr. Sanjay Mohan Dubey (Sr. Business Development Manager, AdIQuity Mobile) quoted - ”The essence is being innovative with your app idea and design and finding the right monetization partner for a developer who wants to make good money”
It was an evening of Open Source conference, where lot of app developers were present to understand the different aspect of mobile ad networks and its benefits. Open source is the Asia’s largest conference which gives opportunity to ad networks and app developers for an interactive session.
While representing AdIquity, Mr.Dubey spoke about app monetization at OSI. In the presence of enormous app developers (who were looking for various methods of app monetization) Mr.Dubey covered parameters like SEO, SEM & SMM. With the growing market of mobile advertisements there is a wider scope for new as well as existing app developers to maximise their revenue. From last couple of years the way mobile market has grown in India, it has marked a new market for app developers.
As per the MMA report, last year Indian mobile ad market was Rs. 180 crore, whereas this year it has reached Rs. 300 crore (USD 45 million).
“Mobile advertising in India is expected to grow 43% by next year, which is nearly Rs. 430 crore.”
- Mr. Rohit Dadwal (MMA Managing Director, Asia Pacific)
After seeing the response of app developers Mr. Dubey said -“It was nice speaking to a vibrant mobile developer audience and it was astonishing to see response of app developers about app monetization. I have no doubt that in upcoming years Indian developers will come up with a lot of blockbuster apps”.