Sanjay Dubey (Sr. Business Development Manager) at OSI conference ‘13

While addressing app developers at Open Source India (Nimhans Convention Centre, Bengaluru) on 11th November ’13, Mr. Sanjay Mohan Dubey (Sr. Business Development Manager, AdIQuity Mobile) quoted - ”The essence is being innovative with your app idea and design and finding the right monetization partner for a developer who wants to make good money”

It was an evening of Open Source conference, where lot of app developers were present to understand the different aspect of mobile ad networks and its benefits. Open source is the Asia’s largest conference which gives opportunity to ad networks and app developers for an interactive session.

While representing AdIquity, Mr.Dubey spoke about app monetization at OSI. In the presence of enormous app developers (who were looking for various methods of app monetization) Mr.Dubey covered parameters like SEO, SEM & SMM. With the growing market of mobile advertisements there is a wider scope for new as well as existing app developers to maximise their revenue. From last couple of years the way mobile market has grown in India, it has marked a new market for app developers.

As per the MMA report, last year Indian mobile ad market was Rs. 180 crore, whereas this year it has reached Rs. 300 crore (USD 45 million).

“Mobile advertising in India is expected to grow 43% by next year, which is nearly Rs. 430 crore.”

Mr. Rohit Dadwal (MMA Managing Director, Asia Pacific)

After seeing the response of app developers Mr. Dubey said -“It was nice speaking to a vibrant mobile developer audience and it was astonishing to see response of app developers about app monetization. I have no doubt that in upcoming years Indian developers will come up with a lot of blockbuster apps”.

App monetization is always a concern for any app developer. In simple words App monetization is not only about earning revenues but also retaining users.

“Civilization and profit go hand in hand.”

                                                                - Calvin Coolidge

As per a website source the total mobile applications market in the world has reached $25 billion in 2013 with 31 billion downloads. India alone has 1.56 billion downloads. You have to be a part of this.

And of this 90% of the downloaded apps are free. If you are wondering on the monetary reward, you have to attend a presentation by Mr. Sanjay Mohan (Developer Evangelist, AdIQuity Mobile) at Open Source India (Nimhans Convention Centre, Bengaluru) on 11th November ’13 on app monetization.

Sanjay will talk to you on how you can make monies with your apps. The different ways of monetization, app promotions and of course all in technical terms.

We want to grow along with our customers and our customers grow when they monetize BETTER.