Mobile app install ads direct users to install a particular app. Tapping on an app install ad would take the user to App Store or Google Play (or other app stores) from where the app can be installed.

Standing out among the millions of apps in App Store and Google Play has been a constant challenge, and app install ads are now seen as an effective tool to overcome this.

App install ads have resulted in high CTRs, more downloads, and measurable returns and hence, have gained huge popularity among marketers and brands.

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How well app install ads are performing?

Mobile app install ads are one of the top performers in the mobile ad space with its targeting capabilities. 30% of mobile ad revenue last year in the US was attributed to app install ads. BI Intelligence report notes that the revenue from app install ads in US will mark $4.6 billion this year, and will grow to $6.8 billion by the end of 2019 with a compounded annual growth of 14% from 2014.

Here are some stats on app install ads on Facebook in India:

  • The average cost-per-install (CPI) on Facebook ads in India is in the range of INR 50-70 ($0.81-1.14).

  • The average CTR for mobile app install ads on Facebook in India lies in the range of 2.5-3.5%, and a peak CTR of 4.5% can be achieved.

A study by US-based mobile marketing company Tune presents the following findings about app install ads in India:

  • India represents 7.4% of the world’s mobile app ad clicks.

  • The highest number of clicks is from Maharashtra, followed by Haryana, Karnataka, West Bengal and Andhra Pradesh.

  • India is the fastest growing region for app installs driven by ads, ahead of markets like Europe, North America and APAC.

  • 5.5% of the users installed an app after clicking on ad. This is a 139.13% increase in one year.

  • The highest app revenue comes from Gaming apps followed by Travel, Lifestyle, and Social.

  • 2.9% of the global app revenue comes from India, which is a 625% increase in one year.

Facebook’s deep linking for app install ads

Facebook has recently introduced deep linking for app install ads. You can choose to redirect the user tapping on your app install ad to a particular place in your app instead of the homepage; e.g. a developer of an e-retail app wants to run ads for a particular smartphone. He can deep link users directly to the smartphone page once the user opens the app post-installation. Hence, the user doesn’t need to search for the smartphone after opening the app. The removal of extra steps for the user to reach his product page would drive higher conversions and purchases.

 

App install ads showcase top performance with high CTRs and greater conversions, and are in great demand among app developers, marketers, mobile publishers, and ad networks alike. Expect the share of app install ads in mobile ad dollars to only ascend further.

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Looking to try app install ads for your app? Connect with AdIQuity today! Click here to get started. Send us an email at debajyoti.b@flipkart.com with the subject “Interested in app install ads”. We will get back to you at the earliest possible.

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There has been a steady decline in mobile web over last few years and apps are now ruling the mobile space. Stats from Flurry suggest that in 2014, mobile users spent 86% of their mobile using time on apps, up from 80% in 2013. Publishers also value app users more than web users, and ‘Download App’ ads are plentiful on mobile sites. Mobile users find it more convenient to use apps than mobile web and the traffic to the WAP sites has been reducing.

Recent trends show popularity of apps among mobile users, and hence it is logical for WAP site owners to ride the prevailing trends. Leading publishers across industries have developed their apps. It’s time you also have an app for your mobile web contents.

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Building your own app for mobile web content is often not feasible because of technical resource constraints. Publishers, especially small and medium sized, find it difficult to switch to app from mobile web. Adiquity has the perfect solution for this – convert your mobile site to an app directly, using AppNow.

 

Why AppNow?

AppNow is a solution to convert your WAP site into an Android app instantly. With AppNow you can have an app (converted from your mobile site) ready for your users, without any cost or effort. With your app you can drive in additional traffic to your web content and enjoy higher revenue. The app comes with pre-monetized bundle of AdIQuity ads that will help generate higher returns for no additional effort.

The app would provide convenient access to your content and could be easily distributed through your mobile site, and changes made to the site directly reflect on the app without the need for updating the app on Play Store. Adiquity also provides additional support for promoting the app.

 

“AppNow will allow mobile site content to be available on Android app without any effort or cost. It is a great opportunity for mobile site publishers to attract new users and broaden their overall user base. The highlight being that one can generate additional revenue with the app without investing resources.”

-  Anurag Dod, CEO, AdIQuity

 

Steps to use AppNow?

Let us now see how you can use AppNow.

Step 1: Once you have signed-up with Adiquity and registered your mobile site(s), you can see the site(s) listed under the ‘Mobile Sites/Apps’ tab. You will see an ‘AppNow’ button next to your registered mobile site’s entry. Click on the ‘AppNow’ button.

app1

 

Step 2: You need to fill up the details required in this page to start creating an Android app for your mobile site. Here you can choose whether to display pre-app ads in your app, and authorize URL modifier for every web page request. You need to enter the package name in the format ‘com.<appname>.adiquity’ and upload a logo for your app. Click on the ‘Submit’ button.

 

 app2

 

Step 3: Congratulations! The Android app for your mobile site has been successfully created. You can download your Android app from the link provided on the screen and upload it to Google Play Store and other Android app stores.

 

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That’s all! With these simple steps you will start generating app traffic and higher revenue, and building a wider user base.

 

“We were really impressed seeing how easily AppNow converted our mobile site into app. There was no change in our code or infrastructure. Our technical maintenance costs remained the same. We now get additional loyal users who visit the app frequently.”

                 - A client entertainment site of AdIQuity

 

Want to know more about AppNow? Interested in knowing about publishers who have benefitted from AppNow?

Read the Case Study here.

Looking to convert your mobile site to an app? Send an email to debajyoti@adiquity.com and we will get back to you at the earliest.

 

Native ads have become prevalent in the online space in the last one year. We have begun to notice it on all popular sites where ad is a chief source of revenue. Native Ads are present on popular social media and forum sites in the form of Sponsored Stories on Facebook, Promoted Tweets on Twitter, Video Ads on YouTube, StumbleUpon’s Paid Discovery and Sponsored in Quora. We noticed Google initiating it quite a few years back by showing ads within publisher content. The advertisers ensure that the ad is mentioned as “Sponsored”. Google displays the text “Ads from Google”, so as not to misguide the users/consumers, and not displaying those words is a violation of the Google policy. Offline media like newspapers have had advertorials for decades now. (Advertorials are paid placements attempting to look like an article).

 

Native ads

Wikipedia’s definition – Native advertising is an online advertising method in which the advertiser is providing advertisements with the same user experience as the publisher’s content. The word native is used to refer to the formatting of the advertising materials to make them appear more consistent with other media in the recipient’s universe.

 

Ads specifically on online or mobile media are known to be intrusive to the user experience and ‘Native ad’ is a sincere effort made by the app developer/publisher with the support of the advertiser to make ads least intrusive.

Most of the ad campaigns run by advertisers are CPC campaigns. Advertisers are looking for some action on the ads in order to pay the publishers. Clicks are the least engaging ad formats as against other engagements like downloading and installing apps, playing on an animated ad, viewing a video for a couple of seconds and so on. The click through rates (CTRs) on banner ads have dropped to about 0.1%. Advertisers are getting way fewer clicks and publishers’ revenues have dipped.

This has happened because consumers have learnt to consume free content by ignoring ads and the typical ad slots. This is called ‘banner-blindness’. Banner ads are now standardized, so they look the same on every single site. It makes it easy to ignore ads even if they are relevant and well-targeted.

 

What’s special about Native ads?

  • They look like one among the publisher’s content and they fit right in to it. Since users are actively reading the content, they are more likely to read the ad.
  • The look-and-feel required for a native ad is different across sites or apps, so users are unable to learn to ignore ads.

These result in Native ads having higher CTRs. There is tremendous excitement in the digital publishing world around native advertising and a lot of monies are being spent on research to blend ads with the digital content (which are now called as Native ads).

 

Here are some research results on native ads from Forbes:

  • Users are 25% more likely to look at a native ad than they were at a banner, and look at the ads 53% more frequently.
  • They check them out 4.1 times per session on average, versus 2.7% for banners.
  • Participants in a research have also said they were considerably more likely to share a native ad with others (32% versus 19%) and showed 18% more purchase intent after viewing them.

Users have adapted to these kinds of ads as well. Popular sites like FB and Twitter have native ads and the sites have millions of users using these non-intrusive ads.

From the perspective of the advertisers, accidental clicks are reduced – Genuine clicks are received by users who read the content and then engage with the ad. Advertisers don’t have to spend creative efforts to develop ads. It’s the publishers who customize the ads according to their content.

Adiquity as an ad network platform has simplified this task of creating native ads. Publishers can choose the look and feel of the ad being displayed on their site.

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We are working on a beta release for this solution. If you are an app developer or publisher interested in getting started with Native ads on your app or site, kindly send an email to ranjeet@adiquity.com with subject “Interested in Native Ads”. We would love to get you started. Stay connected with us and read our newsletters. We have more app developer monetization solutions coming your way.

Bird Dash is a new fun app from our new publisher Themebowlapps. This game is quite addictive with decent graphics and simple theme. The user needs to skillfully tap the screen so that the Bird crosses various stages without hitting any obstacles.

Bird dash

There have been quite a few apps with similar concept but the final execution by this developer is simply flawless. This game eases up the users with its accurate game physics, low RAM & CPU usage and less battery consumption.

Additionally, the colors combination used by the game artist is vibrant and eye pleasing. We found this app very entertaining, addictive and challenging at the same time. So what are you waiting for..? Get this app here and start tapping!!

 

 

Having a mobile website is critical in today’s business environment. More and more users are researching, downloading, browsing and shopping via mobile phones, instead of their Laptop(s) or PC(s). Now this indicates that businesses are focusing on the Mobile sites to drive their revenue. A latest research shows that about 90-95% of all mobile users have their mobile within reach 24/7, which gives a great opportunity for business through mobile.

If you’re looking to develop an efficacious mobile site, you must ensure that your mobile site should be functionally optimized for different devices. The other objectives of your mobile site should be to make it highly responsive, and highly user engaging while still having maximum functionality. Your site should follow a simple design highlighting important information along with a free-flowing navigation.

Some of the important objectives to keep in mind while designing a mobile site:

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You may have to derive the reason for your users visit and the type of content expected on your site from your business objectives.

 

The rest follow…

 

Ø Defining Users for your Mobile site: Identifying and listing the type of audience you would wish to have on your site (Country, Gender, and other Demographic data)
Ø Content vs. Aesthetics of your mobile site: Emphasizing on content rather than rich graphics on your site.
Ø Ease of Navigation and pivoting your mobile site
Ø Maintaining the Clarity and Focus of your site
Ø Retaining User(s): Creating content on your site, which makes the users come back to your site

Understanding the mindset of the users have become a key factor in designing mobile site.

Some of the important Tips for designing a Mobile site:

1. Simple Design: Single / Double columns sites are the most preferred design when it comes to mobile sites. This also gives an ease of Navigation to other pages. Majority of popular sites these days follow single column.

2. Navigation: Horizontal navigation makes it more user friendly over vertical. This will also help you in creating more space for your content. And if your revenue stream is through advertisements, this will help you in creating more ad spaces.

3. Organizing your content: Stacking your content in a manner, which will make a user navigate with the least number of steps.

4. Mouse Clicks to Finger Tap: Desktop computers allow users to easily handle designs where precise clicking is required, but since mobile devices involve finger and thumb tapping, users need larger buttons which are less exact.

5. Visual Indicators: Using visual indicators enhance the user experience. For any finger tap, there should be a change in appearance or an indication of an action.

6. Mobile Site optimized for all devices: When you design a mobile site, make sure that your site has the same user experience, and compatible with all major Smartphones.

7. Keeping the contents crisp: Users always look for content first, so make sure that you deliver right and strong message to users. Always think from the perspective of an user in terms of what one is looking for? And try to make your content simple and creative.

Ex- “App Monetization: Be a player rather than a viewer”

8. Collapsible pages: Collapsible navigation keeps your mobile design simple and clean. With collapsible navigation menu items can be tapped to expand more options

9. Know Your Audience: Try to understand your audience and their requirements. It helps to grow your business and in achieving your goal. It may take time for you to understand your core audience, but it helps to create a strong hold in market.

10. Know where to place Ads: Make sure you place your ads in such a way that it does not hinder the user experience, and the aesthetics of your mobile site.

11. Analyze your users: Once your site is live, keep checking your users’ behavior and the amount of time they spend on your site, and accordingly make appropriate changes to your mobile site.