Android Wear is an extension of Google’s Android mobile operating system, designed for smartwatches and other wearables. Google announced the platform in March 2014 along with confirming LG, HTC, Samsung, Motorola and Asus as partners, and additional support from Intel, Imagination, Mediatek, and Qualcomm.

 

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At this year’s Google I/O, the Android Wear was addressed as the “new phase in miniaturization of technology” by Google. There was a demo for reminder apps and navigation via Google Maps and the full Android Wear Software Development Kit (SDK) is available for download. If you are an app developer, you can download the SDK and start tweaking your apps for Android Wear. But before that, let’s see some of the key features of Android Wear and the devices running on it.

 

Android Wear watches have been designed to work in sync with all types of Android phones running on Android 4.3 or later. As apparent, these don’t work with iOS or Windows phones. Android Wear watches run nearly the same software, Google Now-style notification cards, menus, and voice-driven features. It is a sort of accessory to your Android phone which runs similar apps and notifications on both the devices. There’s no on-screen keypad on the Android Wear, so one has to speak to it to get things done via Google’s voice recognition.

 

The glitch with Paid Apps for Android Wear

Google has updated the Play Store prior to the release of Android Wear; there’s a separate section for Android Wear apps on the Play Store now. This makes it easier for users to download apps for their smartwatches. However, there’s a glitch with the paid apps. Users can download the paid apps on their phones but cannot install it on their wearables. Paid apps cannot be transferred from phone to the wearable via Bluetooth because of an encryption bug.

 

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Android Wear apps need to be synced with its related mobile app. Free apps can be unwrapped from the package and can be installed on smartphones, but paid apps cannot be. Google has come up with a workaround for the issue. For paid apps, developers have to now follow a four-step process to eliminate the problem.

 

In a blogpost Google explains: “There are two ways to package your wearable app: use the ‘wearApp’ Gradle rule to package your wearable app or manually package the wearable app. For paid apps, the workaround is to manually package your apps, and you cannot use the ‘wearApp’ Gradle rule.”

 

LG’s G Watch and Samsung Gear Live have hit the market, and Motorola’s Moto 360 will be releasing this month. Also, HTC is expected to come up with its Android Wear soon. As the inception of smartwatches is here, app developers would be now inclined towards developing apps that work on the smartwatches as well. Developers should leverage this new platform soon, as Android Wear is a thing to stay here for long.

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If you are interested in monetizing your app to its full potential, connect with Adiquity. Send us an email at debajyoti@adiquity.com with the subject “Looking for app monetization”. We will get back to you at the earliest possible.

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While developing your app you must’ve had thought and planned about making it popular and driving in hundreds of thousands of downloads. But did it create enough buzz in the app market?

Remember how Flappy Bird gained sudden popularity among users? In January 2014, Flappy Bird was listed under top 10 apps in the US, and by February 2014, Flappy Bird was the number one free game in 53 countries in the App Store. During this period, Flappy Bird’s developer Dong Nguyen claimed to earn $50,000 per day from in-app ads.

Flappy Bird

Flappy Bird was not famous for its simplicity, but for Dong Nguyen’s right strategy. As an app developer you want your app to do as good as Dong Nguyen’s Flappy Bird, and you can get closer to that by avoiding some mistakes which developers usually make. Here’s a list of the mistakes you can avoid for your next app:

1.    Choosing wrong or multiple platforms

Most of the app developers make a mistake by choosing wrong or multiple platforms for their app. Before you proceed on your idea for an app, you should be clear about the platform. Trends suggest that if you’re planning to launch a free app then you should go for Google’s Play Store, and if you’re planning to launch a paid app then Apple’s App Store would suit you more. Majority of android users don’t like to pay for an app, whereas in iOS paid apps fare better.

Instagram

Few app developers make grave mistake by launching their app on both the platforms at the same time. If you really want to launch your app on both the platforms then you shouldn’t do it simultaneously, there should be gap of few months the way Instagram launched its Android app much later after the release of its iOS app. In addition, it will save your time and development cost.

2.    Little attention to user experience

User Experience

 

A recent survey shows that 80% of users would not like to try those apps which don’t work correctly in the first two attempts. So make sure that your app works properly without any function fail. Do check your app (before and after the launch) for crashing, slow load, etc. and try to make the design appealing to the user.

3.    Ignoring app analytics

Analytics

 

If you want your app to do great in the market, you must track the activity of your app. Analytics helps you to understand parameters like the average time spent by users on your app, user engagement, retention rate, etc. As a developer you must realize that analytics are valuable insights of your efforts; you don’t want to take it for granted.

4.    No marketing for the app

Marketing

 

Nobody would download your app unless they’re aware of its presence. Marketing plays an important role to get maximum download for your app. Try to be active on social media, write a blog about your app, create a teaser video, upload your apk file on multiple app stores (e.g. Google Play Store, Opera, Amazon, etc.), promote it on multiple forums and if possible create a website. Market your app before its launch, as it is an efficient way to create curiosity and get more downloads.

Adiquity’s global platform offers cross-promotion for apps i.e. two developers can promote each other’s app using ad slots in their own app. Adiquity’s precisely targeted campaigns will display your ads only in regions of your choice so that you get quality installs for your app. Once you opt for promoting your apps via Adiquity you will see a ‘Switch to advertiser A/C’ button on your dashboard. To promote your apps, click the button, go to the ‘Funds’ tab, transfer funds, and start managing your campaigns. If you do not see the button on your dashboard, contact support@adiquity.com.

5.    Choosing wrong monetization partner

Partner

 

Choose your monetization partner wisely to monetize well. Before launching of an app, be clear about how to monetize it, whether you want to offer your app as paid app or monetize through ads. Try to learn how your competitors are monetizing their app. Choose an ad network that can provide high fill rates and optimize your ad inventory.

 

Mobile ad networks play a significant role for app developers when it comes to app monetization. Adiquity is one such platform for mobile advertisement. With Adiquity’s 100+ ad source partners and digital agencies across the globe you get the highest paying ads with the best fill rates. You can integrate with Adiquity using Ads ‘N’velope or Adiquity’s SDKs for Android, iOS, Windows and Blackberry. Ads ‘N’velope and our Android SDK are Google Analytics integrated, through which you can measure acquisition, engagement and user outcomes, and get app marketplace stats.

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Are you looking to promote or monetize your apps? Send us an email at debajyoti@adiquity.com with the subject “Looking for app monetization/promotion”. We will get back to you at the earliest possible.

mobile_adSo your much awaited app is live and attracting great downloads. Good news! But wait a minute! Are you making money in the same ratio? Of Course you wanted to run ads, and make money, but feared that user experience is taking a plunge?

Well, worry no more, AdIQuity has recently launched our Ads ‘N’velope ‘exit ads’ which enables you to get the best of both worlds – intact user experience & optimal earnings (eCPMs).

Exit-only version of our Ads ‘N’velope SDK is the result of our research on user experience patterns for various types of apps and how different types of ads affect it. We’ve found that exit ads are least intrusive for most of the users.

For the uninitiated, exit ads are the full screen ads which appear when user exits the app. This ad loads instantly and the user can either click on the ad to engage with it further or tap on the X icon (or home soft key) to come back to the home screen.

The best part is that the app developers get to make maximum earnings on exit ads since these are non-intrusive full screen ads, and the user engagement with such ads are higher compared to the plain vanila banner ads.

Does this sounds good? For app developers eCPM has always been a concern. Being an app developer you must be thinking, “so what eCPM can I expect?” Well, while with our Exit Ads your eCPM would definitely be much higher, the actual earnings would be variable and subject to the factors such as click through rates, campaign attributes etc.

AdIQuity is innovating to empower you, and ensure that you monetize your apps optimally. So what are your waiting for? Rush now to

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‘N’velope your apps with our exit ads SDK and get the best of both worlds, great user experience plus great earnings.

- Sanjay Mohan

Author is a Monetization Evangelist with AdIQuity. Stay tuned to our blog for more insights, tips and info on everything dealing with mobile apps monetization.